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Wool Stocktake : AWI Annual Report 2012-13
Objective: To define threats and opportunities facing the wool industry, and build strategies and programs to ensure market access, sustainable production and improved trading environment across the supply chain. AWI continues to investigate and pursue new processor and retail markets for Australian wool. Apart from the obvious benefit of potentially increasing demand for wool products, there is also a risk management element to this strategy, due to Australia s current reliance on China as the major buyer of Australian wool, plus our traditional (western) markets continuing to be affected by challenging economic conditions. AWI has been pursuing growth markets such as: Vietnam processing market -- putting in place an "Out of Vietnam" project, similar to AWI s "Out of Bangladesh" project. Russia -- as a potentially large retail market, due to its increased wealth, large population, and extreme weather: the "To Russia with wool" project. Belarus and the Ukraine manufacturing markets -- setting up a supply chain for Australian wool close to European (including Russian) retail markets. AWI has been working to build consumer demand for wool in new and profitable markets such as Russia. Develop and implement market access strategies and programs to ensure ongoing access to key processor markets for Australian wool AWI continues to explore new processor markets for Australian wool in new regions. This is necessary due to potential risks, such as (1) too much reliance on a single buyer (China) of Australian wool, and (2) increased manufacturing costs in China that could result in a downturn in China s manufacturing base. AWI is liaising with manufacturers in growth processing markets, such as Vietnam (see page 18) and Belarus, to help increase their production of wool products. Develop and implement market access strategies and programs to ensure ongoing access to retail markets for Australian wool AWI continues to explore new retail markets for Australian wool in new regions. This is especially important due to our traditional (western) markets continuing to be at risk during ongoing challenging economic conditions. AWI is liaising with retailers in growth retail markets, such as Russia, to help increase their selling of wool products. Enhance trade advocacy activities at all levels of our industry and across the supply chain to achieve optimal trade outcomes AWI has been actively contributing to the Trans Pacific Partnership (TPP) Free Trade Agreement (FTA). The TPP is a multilateral FTA involving 11 countries in the Asia Pacific region. AWI has developed a case, strongly supported by the Department of Foreign Affairs and Trade, which would deliver beneficial outcomes to the Australian wool industry if it is included in the final agreement. Additional demand for broad micron wools See Strategy 5 (Interior Textiles and floor covering) of the Off-farm R&D section on page 24. Evaluation of "new" markets for Australian wool See the above Strategy 1: Market access. REPORT OF OPERATIONS -- MARKET ACCESS AND INTERNATIONAL TRADE
AWI Annual Report 2013-14
AWI Annual Report 2011-12