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Wool Stocktake : AWI Annual Report 2012-13
Production forecasting The Australian Wool Production Forecasting Committee (AWPFC) process continued in 2012/13, under the streamlined arrangements implemented in 2010/11, with AWI providing funding, analytical and secretarial support for the AWPFC, and providing the vehicle for grower and trade communication. Three AWPFC reports were released in 2012/13 (August and December 2012, and April 2013), following the State and National Committee processes. The reports have been made available on AWI's new website for woolgrowers via www.wool.com/en/market-intelligence and AWI's wool trade website via www.woolmark.com/market-intelligence. AWI and Meat & Livestock Australia continued to collaborate in conducting the joint "Sheepmeat and Wool" surveys of producers -- surveys were conducted in June and October 2012, and February 2013. AWI and Meat & Livestock Australia co-invested in conduct of an expert review of the respective wool and lamb production forecasting processes, seeking to identify areas for improvement in forecasting accuracy. While current wool production forecasting accuracy is comparatively very good, at around +/- 2 per cent, some opportunities for ongoing improvement have been identified, and will be considered by the AWPFC. Retail and trade market reports AWI has continued its investment in the maintenance of the Harvest database, which acts as a single global repository of production, price and trade data. A major upgrade of Harvest database software was completed in 2012/13, and procedures refined for data uploading. Senior management across AWI has been provided with individual access to the Euromonitor Passport online trade database, for reports customised to AWI's needs. Production of AWI's monthly Market Intelligence report continued through 2012/13, and this report was provided as part of AWI's monthly e-newsletter for Australian woolgrowers. These reports are made available on AWI's websites for woolgrowers (Wool.com) and the wool trade (Woolmark.com), and have been quoted in Australian rural and international wool media. From 15th January 2012, AWI commenced production of its own Weekly Price Reports. The reviews are available on AWI's websites for woolgrowers (Wool.com) and the wool trade (Woolmark.com), and are available each Friday via email from AWI. Visit www.wool.com/subscribe to subscribe to AWI's free e-newsletters. Consumer insight and trend monitoring In 2012/13, AWI continued to collect consumer insight and trend monitor information from a range of sources, including UK-based LS:N Global -- these have been provided to key staff in the AWI Marketing and Global Business Development areas. Global consumer apparel and fibre market research The second phase of consumer tracking surveys was completed in China, USA, Italy, UK and Japan during 2012/13, with surveys in-field in October 2012 (the northern autumn) and April 2013 (the northern spring). These surveys assess consumer attitudes and awareness to wool and Merino products, barriers to increased consumption, target consumer segments, and consumer information-sourcing behaviours. A Woolmark-specific brand equity tracker was developed and has been trialed. REPORT OF OPERATIONS -- MARKETING
AWI Annual Report 2013-14
AWI Annual Report 2011-12