by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Wool Stocktake : AWI Annual Report 2012-13
Objective: To help increase demand for Australian Merino wool by recognising and addressing the information barriers to consumption at consumer and trade level, and informing people of the Merino wool fibre story. For the third consecutive year, Australia has celebrated Wool Week in style, as part of the global Campaign for Wool which urges consumers to Live Naturally and Choose Wool'. Scheduled to coincide with the start of the mid-winter retail season, Wool Week -- held from 29 April to 5 May -- played host to a series of events, which involved the campaign's retail partners across the country helping to educate consumers about the natural benefits of wool and increase sales of wool product. Wool Week was launched at Sydney's historic fashion destination: The Strand Arcade. Giant trees lovingly wrapped in Australian Merino wool by American textile artist Magda Sayeg were installed in the arcade to showcase this season's colours and highlight the natural attributes of wool to shoppers. To complement this, the arcades retailer's highlighted wool in some beautiful window displays. Twenty five unique wool fashion pieces designed by young design and textile students were also on display at the arcade as part of a student showcase. The pieces were designed by students from some of Australia's most respected fashion design and textile tertiary institutions. As in previous years, Australia's top apparel retailers and designers supported the Campaign by taking its messages to consumers with in-store promotions delivering increased awareness about the natural benefits of wool. But this year for the first time, Wool Week also highlighted the interiors sector, teaming up with eight leading brands. The Campaign for Wool is a global campaign that aims to encourage manufacturers, retailers and designers to choose wool and, in turn, educate consumers about the fibre's environmental benefits. The initiative is funded by Commonwealth wool bodies including AWI. More information: www.campaignforwool.com.au Key apparel and interiors labels and retailers supported the Campaign for Wool during Wool Week in Australia. The Campaign for Wool was celebrated this year on an unprecedented global scale across international consumer markets, with more countries than ever before creating their own program of activity for International Wool Week' during the northern hemisphere autumn. Events were held across the world helping to raise the profile of wool and increase the presence of the fibre on a global scale. Highlight events that captured the media and the public's imagination included: : London's Harvey Nichols store was wrapped in wool. : NY's Bryant Park became a woollen wonderland. : Wool School partnerships with retailers. : Public fashion parades by designers and brands. : Fashion parades in Parisian shopping centres. : Street based guerrilla stunts. : A "white gold" exhibition in Oslo. : The "Wool Modern" exhibition in Shanghai. : Fashion shows supported by department stores. : Wool featured in department store windows. The campaign has been instrumental in driving a new demand for wool on an international scale, from luxurious next to skin Merino apparel to the comfort of natural carpet. The activities generated AU$23 million of global editorial coverage throughout mainland Europe, the USA, Australia and in Asia where the campaign was launched in Korea and China. Coverage reached more than 100 million people. Support from business partners is growing. Back in October 2010 when the Campaign for Wool was officially launched, it had 117 global brand, retail and design partners offering their support. Fast forward to the present and the campaign has 873 partners. His Royal Highness The Prince of Wales is Patron of the Campaign for Wool. He has affirmed his patronage for the global campaign for the next five years. More information: www.campaignforwool.org In Japan, the Campaign for Wool joined forces with Ginza Fashion Week and leading department stores. REPORT OF OPERATIONS -- MARKETING
AWI Annual Report 2013-14
AWI Annual Report 2011-12