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Wool Stocktake : AWI Annual Report 2012-13
Improved aesthetics AWI s Mercerised Merino knitwear collection was presented at trade shows. The collection comprises commercial apparel made from super-soft yarns and fabrics that provide a touch of luxury in an affordable knitted garment. Follow-up meetings with retail HQs and their buying houses have taken place. AWI continues to transfer and commercialise the technology. Wool for all seasons Following the successful launch of the Cool Wool program to the textile trade last year, AWI has this year launched a high profile retail campaign which focuses on educating consumers about the natural performance benefits of lightweight Merino fabrics. See page 29. Cool Wool garments are manufactured from Merino wool fabrics with a maximum weight of 190 g/m2 and a maximum mean wool fibre diameter of 22.5 micron. The fabric/garment surface is clean and smooth. Cool Wool fabrics and garments carrying the Woolmark logo are normally 100% Pure New Wool but can include blends of wool with fine animal fibres. For fabrics and garments where wool is blended with other natural fibres (cellulosic or silk), the Cool Wool label is used in conjunction with the Woolmark Blend logo. The inclusion of elastane-type filaments to impart stretch characteristics to the fabric is permitted. Increase consumer awareness and preference for wool in interior textiles and floor coverings. Woolmark licensees that attended the 2013 Heimtextil international trade show for interior textiles in January have reported buoyant interest in wool products for the interiors sector. More than 66,000 trade visitors from 128 countries attended the four- day trade show in Frankfurt, Germany. AWI and seven licensees exhibited in the Woolmark Wool Arena -- a hub where AWI and the licensees showcased to visitors the natural benefits of interior textile products made from wool. The interior textiles sector -- including bedding, carpets and furnishing -- supports woolgrowers whose clip is broader micron and crossbred wool. AWI launched at Milan Design Week the inaugural edition of The Wool Lab Interiors -- a guide to the best wool textiles and to the most interesting and innovative applications of wool in the furnishing and interior textile sectors. A range of new brochures, fact sheets and PowerPoint presentations were prepared this year to help AWI market the benefits of wool interiors to trade and consumer audiences. Trade fairs AWI attended more than 20 international trade shows to showcase its new product developments and The Wool Lab to brands and retailers and inform them about the benefits of wool. Trade shows attended during 2012/2013 included: o SpinExpo (New York) for knitting yarns and knitwear o SpinExpo (Shanghai) for knitting yarns and knitwear o Première Vision (Paris) for woven fabrics and wovenwear o ISPO (Munich) for sports and outdoor wear o Outdoor Retailer (Salt Lake City) for outdoor wear o Milano Unica (Milan) for high end fashion o Pitti Uomo (Florence) for high end menswear apparel. The target audience at each of these trade shows is retail buying teams, designers and manufacturers. REPORT OF OPERATIONS -- OFF-FARM R&D
AWI Annual Report 2013-14
AWI Annual Report 2011-12