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Wool Stocktake : AWI Annual Report 2012-13
Consolidate, enhance and transfer knowledge regarding the performance, thermal regulatory, odour and moisture management and fire safety attributes of wool AWI continues to cement its, and Merino fibres , presence in the sports and outdoor market, collaborating with leading manufacturers and brands -- such as Ortovox, Mover, Rip Curl and Rebel -- to promote the natural benefits of wool as a performance fibre. Marketing of Merino wool was undertaken during 2012/13, including at major international sports/outdoor trade shows such as ISPO in Munich, the world s biggest outdoor and sports apparel trade fair, and Outdoor Retailer in Salt Lake City. Building on the already comprehensive MerinoPerformTM range, AWI presented at trade shows the latest commercial developments and highlighted fabrics and products which offer maximum innovation, comfort and performance. Four standout products AWI exhibited were: o MerinoPerformTM wool hiking trousers and jackets in woven fabrics o MerinoPerformTM wool fill o MerinoPerformTM soft and hard shell linings o NEULANA Sport An AWI-funded project on wool s odour prevention has confirmed wool s superiority over cotton, polyamide, polyester and acrylic in terms of managing perspiration odour associated with active-sports activities. The many natural attributes of wool and the benefits of these attributes to the sports and outdoor market were promoted on AWI s websites for consumers (Merino.com) and the textile trade (Woolmark.com). Wool whiteness and colour absorbency There has been a preliminary evaluation of a new technique to dye yarns and other substrates with the assistance of hydrotalcites to increase resistance to light fastness and other properties for apparel and interior application. Next to skin comfort AWI investment in the CRC for Sheep Industry Innovation s ComfortMeter and HandleMeter projects was terminated effective from the 2013/14 year. Casualisation Apparel is now commercially available in store from brands that have used innovations developed by AWI s Merino Casual product development program. This product development program was initiated to help wool take advantage of the global trend towards casual-style dressing. As well as developing the technology, AWI has worked with supply chain partners to help transfer the technology to apparel brands. Meetings with retail HQs and their buying houses have taken place. Sampling for retailers has been undertaken, resulting in orders being made and apparel produced for sale at retail. AWI s casual knitwear and wovenwear innovation collections for the autumn/winter 2013/14 season was presented at trade shows including SpinExpo Shanghai. Highlight product developments include: o Merino Vintage: The latest garments show the versatility of the Merino Vintage technology for producing washed-out effects in Merino wool garments. o Spectrum Merino: A vintage look is created in the yarn by blending wool fibres possessing different affinities for dyes. When the yarn or fabric is dyed a vintage look results. o Sculptured Merino: This is a naturally creased unique garment in Merino wool. A new yarn coupled with specially controlled knitting and finishing yields a 3- dimensional fabric which is lightweight yet warm and incredibly stretchy. o Fancy Yarns: Yarn is specially treated so that it felts randomly along its length. When knitted into a garment and finished, the randomness of the felting creates a unique boiled wool effect that is soft and resilient. o Merino Fur: Sometimes known as ecological fur this innovation permits a natural fur to be created without using the pelt of an animal. A combination of sliver- knitting technology with mercerised Merino fibres gives the lustrous look of fur fibre from pure new wool. Special dyeing and finishing techniques create the natural fur colouring. o Crinkle Merino: The creased look is often the hallmark of casual, and Merino wool is versatile enough to deliver. REPORT OF OPERATIONS -- OFF-FARM R&D
AWI Annual Report 2013-14
AWI Annual Report 2011-12