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Wool Stocktake : AWI Annual Report 2012-13
Following a widespread uptake of Merino wool for next- to-skin products in the sports and outdoor market, a majority of the world s leading outdoor brands are now incorporating the latest innovations of Merino wool into their collections. A continuous feed of new innovations is crucial in this competitive and technical market sector. Building on the already comprehensive MerinoPerformTM range, AWI presented at trade shows the latest commercial developments and highlighted fabrics and products which offer maximum innovation, comfort and performance. Four standout products AWI exhibited were: One new area is woven performance fabrics, whereby Merino wool is making the difference through its built-in thermo-regulating properties as well as its high-capacity breathability. This product offers flexibility and is suitable for a wide variety of climates. This new product has already generated a lot of interest and brings about exciting advantages to the outer-layer, such as a wool-filled ski jacket. Merino wool offers superior insulation, thermo-regulation and breathability, all of which work seamlessly together, providing comfort no matter what the season. A soft or hard shell jacket lined with Merino wool -- drop or bonded -- stops the chill transportation and cleverly absorbs both vapour and condensation, creating a dry and comfortable insulating microclimate. A unique woven fabric based on a process where the wool fibre is mechanically stretched and then consolidated. It involves a process that delivers an almost waterproof and windproof 100 per cent wool fabric without the assistance of membranes or coatings and with maintained breathability and moisture management. "In wool we trust." That s the philosophy behind leading Swiss snow sports brand Mover. There has been a global trend towards a more informal style of dressing over the past two decades. To enable wool to take advantage of this trend, AWI continues to work closely with the manufacturing industry to develop new processes that provide a range of unique and stylish effects on wool. A range of dyeing and finishing techniques has produced a collection of Merino wool knitted and woven garments with distinguishing visual and textural effects. AWI s technical teams in Asia have worked to transfer the technology to the suppliers of major retailers and brands. The apparel is now commercially available at retail. Examples of recently commercialised Merino Casual innovations available include: 3-D Merino is an extra dimension for Merino wool knitwear caused by milling or felting being limited to specific areas, creating a subtle pattern. The felted and non-felted areas vary in thickness giving a 3-dimensional aspect. Faded and washed out effects are popular in casual garments. This can be achieved through garment dyeing and works for both worsted-spun and woolen- spun piece-dyed garments. Each garment is unique within a defined range. Merino Retract has contemporary boiled wool looks, but has the resilience and pilling performance of normal wool. Boiled wool is popular because it gives a casual look to garments and an alternative texture. Australian woolgrowers whose clip is of a broader micron and crossbred wool will be pleased to hear that, according to Woolmark licensees that attended this year s influential Heimtextil trade show in Germany, wool in the interiors sector -- including bedding, carpets and furnishings -- continues to grow despite the challenging economic climate. Heimtextil is the biggest international trade show for home and contract textiles -- this year 66,000 visitors from 128 countries came to see the latest innovations on offer at this show. AWI once again co-hosted the Wool Arena -- a focal point for the industry to promote wool at Heimtextil. AWI, along with Woolmark licensee co-exhibitors, showcased the superior natural benefits of wool to visitors. Suppliers, buyers, designers and retailers along the wool pipeline could meet to discuss new, innovative products and technologies. To help support the market for wool interiors, AWI also this year launched the inaugural edition of The Wool Lab Interiors -- a guide to the best wool textiles and the most interesting and innovative applications of wool in the furnishing and interior textile sectors. AWI has also developed a range of new brochures, fact sheets and PowerPoint presentations to help AWI market the benefits of wool interiors to trade and consumer audiences. REPORT OF OPERATIONS -- OFF-FARM R&D
AWI Annual Report 2013-14
AWI Annual Report 2011-12