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Wool Stocktake : AWI Annual Report 2012-13
Objective: To develop a range of product and process innovations that address opportunities to increase the use of wool in apparel and interiors. Through its "Out of Vietnam" project, AWI has this year been working to develop a sustainable supply chain for Australian wool in Vietnam. After visits and meeting with potential partners, the key message to emerge is that "the time is right for wool" in Vietnam. Vietnam offers an alternative to Australia relying so heavily upon China as the major buyer of its greasy wool. Vietnam meets a host of essential criteria, including: its low sovereign risk; it has a large, well- established textile manufacturing industry and infrastructure; a large, skilled workforce; it is already a large and growing exporter of textile products; it has large trade access including a Free Trade Agreement with the USA; and an abundant supply of water. Given Vietnam s good experience working with cotton and man-made fibres, the future for establishing and developing a wool manufacturing industry in the country looks promising. AWI staff undertook several visits to Vietnam during the year to identify potential partners for the project. AWI has subsequently been transferring the know-how to Vietnamese manufacturers, sending industry technical specialists to Vietnam to teach the dyeing, knitting and finishing processes. Some companies have already started with commercial orders. Already, a healthy relationship has been established between AWI and Vinatex -- the government arm of the Vietnamese textile industry. It is anticipated that AWI s Out of Vietnam project will generate growth in the Vietnam wool processing industry that will result in increased demand for Australian Merino wool. Vietnam is the world s second largest exporter to the USA and the third largest to Japan. It is also a top destination for Korean companies for investment in textiles. As well as being launched at trade events across the world, The Wool Lab seasonal guide is also available as an iPad app. Since its launch in 2011, The Wool Lab -- AWI s seasonal guide to the best wool fabrics and yarns in the world -- has quickly become a well-respected and widely recognised tool for companies in the fashion industry, inspiring them to use wool in their apparel collections. During the year, AWI released three versions of the guide: the Spring/Summer 2014 edition launched in January at the Pitti Uomo trade show in Florence; the Autumn/Winter 2014/15 edition launched in June at the Pitti Uomo trade show; and the inaugural Interiors edition, which showcases the most interesting and innovative applications of wool in the furnishing and interior textile sectors, launched in April at the Milan Furniture Exhibition. Each edition of The Wool Lab is organised by macro- trends, not only from fashion, but also from lifestyle, the world of design, pop culture and trends in consumer values across many other fields. The Wool Lab includes swatches, mood boards and presentations that tell a trend story and encourage retailers and brands to view and source wool as a premium fibre. The Wool Lab contains quality wool fabrics and yarns made with the latest innovations in production techniques and special treatments. It also contains archive pieces expressing the long lasting and fascinating history of wool to be rediscovered and reproduced with a contemporary twist. The guide is the result of intensive research. The fabrics and yarns in The Wool Lab have been selected by AWI from the collections of some of the world s leading textile companies. All the fabrics and yarns are commercially available to retailers and designers and feature Merino wool products from partner mills and spinners such as Zegna Baruffa and Botto Poala. Subsequent to The Wool Lab s exhibition at trade shows, AWI has held one-on-one meetings with companies across the world, held a multitude of workshops and seminars, as well as retail and manufacturer training sessions, all of which have proved to be extremely valuable for industry stakeholders. It was following the global success of the apparel editions of The Wool Lab, that AWI this year extended this guide of wool-related macro trends into the interiors sector. The Wool Lab Interiors aims to increase the demand for wool in the interiors and furnishings sector, which supports the proportion of the clip that is broader micron and crossbred wool. Doubling as both an inspirational trend book and a practical work tool, The Wool Lab Interiors is intended for specialized professionals such as architects, designers and manufacturers. Editions of The Wool Lab are also available free of charge as an iPad app from Apple iTunes. Viewers are able to discover the new seasonal trends, be inspired by the mood boards, and zoom in on images of fabric and yarn swatches. REPORT OF OPERATIONS -- OFF-FARM R&D
AWI Annual Report 2013-14
AWI Annual Report 2011-12