by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Wool Stocktake : AWI Annual Report 2012-13
The role of the Board of Australian Wool Innovation is to set the strategic direction for the wool industry research, development and marketing company -- a direction that aims to increase the profitability of growing wool for shareholders, increase consumer demand for our fibre, revitalise the Woolmark brand and extend market access. The Board is very conscious that AWI handles a significant investment from woolgrowers which is in part matched by our biggest stakeholder: the Federal Government. Through WoolPoll 2012, AWI communicated its future direction. The participation in this poll was significant and the result gave a strong endorsement of the new 60:40 investment policy for AWI across marketing: research and development. The 2012/13 financial year was characterised by significant global uncertainty which in turn affected all markets. While the wool price through much of this time was relatively subdued it was stable in comparison to many commodity and share markets, and held up very well. One of the highlights as Chairman has been the opportunity to host His Royal Highness The Prince of Wales, not once, but twice on his trip to Australia in late 2012. It is thanks to HRH that we have the global Campaign for Wool of which he is patron. This massive campaign has seen Australian wool become so visible at retail outlets in key markets. By collaborating with hundreds of retailers and brands across the world, the Campaign for Wool has been able to sell the wonderful attributes of our natural fibre and help place it back where it belongs. Alongside the Campaign for Wool, the reinvention of the International Woolmark Prize is creating significant interest in wool by the world's leading designers, the Merino Wool No Finer Feeling program helps our fibre set the fashion agenda and has now attracted more than 40 partners, while Woolmark Gold is getting more Chinese consumers in touch with Australian Merino wool as something to wear when dressing with style. In our new Strategic Plan you will see how all programs across the entire company are now measured against targets. This is an accountability that this Board has brought to the culture of AWI. Research and development, both on-farm and off-farm works hand-in-hand with marketing. A good example of this is the carding market which has enjoyed strong prices. Much of the demand for this market is being generated by knitwear, a segment that has been stimulated by off-farm research and development over the years with technologies such as circular knitting and mercerisation. AWI continues to explore new areas for wool in both consuming and processing in a bid to reduce our heavy reliance on China. Vietnam is an example of a country keen to produce quality apparel but has never used Merino wool before. The Out of Vietnam program is successfully assisting Vietnamese textile processors switch to fine Merino wool and in turn produce a higher quality garment. Just over 20 years ago Russia was buying and processing almost a third of the national clip. AWI continues to explore the opportunity for Russian textile interests to re-enter the wool trade and I am pleased to report that raw Australian wool is now being exported to Russia once again with about one million kilograms exported last year. Our focus for on-farm research and development has been developed with ongoing woolgrower consultation. Through this, protecting flocks against flies, lice and wild dogs remain significant issues just as shearer training and extension remain key areas of investment. On-farm gains are also being achieved through popular extension programs such as Lifetime Ewe Management and the various state woolgrower networks which are improving stock husbandry and in turn increasing weaning rates and weights. The largest threat to the Australian wool industry is not only poor prices but wild dogs. Woolgrowers from around Australia have told us of the significant problems being faced in so many regions. In response, AWI has been able to assist over 50 wild dog management groups combat this most insidious problem with more than $2.7 million invested this past year in measures to reduce the wild dog population across vast areas of pastoral and alpine country. As Chairman of the AWI Board I am proud of what we have been able to achieve over the 2012-13 financial year and look forward to further gains for our fibre. Wal Merriman Chairman, Australian Wool Innovation 15 August 2013 UP FRONT
AWI Annual Report 2013-14
AWI Annual Report 2011-12