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Wool Stocktake : AWI Annual Report 2012-13
3340 shearers and wool handlers were trained/coached through AWI programs. AWI s Wool Lab trend guide was presented at international textile trade shows. The International Woolmark Prize promoted wool to a vast global audience. 1,571 shearers and 983 wool handlers have been trained directly through the AWI shearer and wool handler training program in 2012/13. An additional 786 participants attended crutching and other introductory workshops, and 1370 high school students received an introduction to wool harvesting. See page 11. AWI has continued to invest and grow its state based extension networks which have expanded their membership during 2012/13 to 8100 producers. Strong partnerships with state departments, private providers and woolgrowers have secured ongoing funds for all networks. See page 11. AWI continued to fast track its R&D program, including genetic research and breeding and intradermals, to deliver welfare improved methods of flystrike prevention. See page 10. Through its "Out of Vietnam" project, AWI has been working to develop a sustainable supply chain for Australian wool in Vietnam. After visits and meeting with potential partners, the key message to emerge is that "the time is right for wool" in Vietnam. See page 18. AWI launched to the trade three versions of this innovative guide to the best wool fabrics and yarns in the world: the Spring/Summer 2014 edition, the Autumn/Winter 2014/15 edition, and the inaugural Interiors edition. See page 18. Following widespread uptake of Merino wool for next-to-skin products in the sports and outdoor market, a majority of the world's leading outdoor brands are now incorporating the latest innovations of Merino wool into their collections. See page 19. AWI's five-year global "Merino Wool. No Finer FeelingTM" fibre advocacy campaign this year involved AWI strengthening its partnerships with well-known designers and fashion houses and promoting Merino wool across the world through numerous high- profile publications. See page 27. The Campaign for Wool was celebrated this year on an unprecedented global scale across international consumer markets, with more countries than ever before creating their own program of activity for International Wool Week' during the northern hemisphere autumn retail season. See page 26. This year's International Woolmark Prize competition has been incredibly successful at showcasing the versatility and quality of Merino wool to the fashion and textile industries and consumers. It has gained extraordinary momentum over the past 12 months, generating significant interest across the globe. See page 27. The consumer launch of the Cool Wool program was undertaken, focused on educating consumers about the natural performance benefits of lightweight Merino fabrics for warmer climates and seasons. See page 29. For further information on AWI program operations during 2012/13, refer to the reports beginning on page 10. UP FRONT
AWI Annual Report 2013-14
AWI Annual Report 2011-12