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Wool Stocktake : Annual Report 2006-07
corporate Affairs stAkeholder communicAtions Target To ensure stakeholders are kept up-to-date on AWI activities, provide information on new products and practices to improve on-farm productivity and proﬁtability, and increase awareness of initiatives and activities to increase the demand for Australian Merino wool. Performance against target Events: AWI staff or Board members presented at over 50 industry forums and events around Australia during 2006/07. Events of particular note were: –The Seventh Wo rld Merino Conference, sponsored by AWI, held in Perth during July – more than 1000 visitors saw the latest trends and technology driving the industry, at the conference’s Innovation Day. –An ‘Innovation in Action’ forum held immediately prior to the company’s AGM in Armidale in November. –Four ‘Bounce Back’ from Drought forums were held in March and April at Parkes, Ararat, Jamestown and Corowa to give sheep and wool producers practical advice on how to plan for a speedy recovery from drought. –Shear$marter was held in Dubbo in June – the crowd of woolgrowers, shearers, handlers and classers heard how to prepare a clip for maximum proﬁt. Media: Media is an important communication tool for AWI, and media releases, advertisements and television were used to gain widespread coverage for AWI projects and initiatives. There was wide coverage in the rural and regional media, as well as in the metropolitan media, and international textile and trade media. AWI research and innovation initiatives were also featured in the ‘Landline’ rural TV show broadcast across Australia. Publications: AWI’s ﬂagship publication ‘Beyond the Bale’ was published six times during 2006/07 and distributed to over 25,000 shareholders and 1,000 other stakeholders. Three supplements to Beyond the Bale were distributed during the year on the subjects of fashion and textiles, tools to help minimise ﬂystrike, and the ‘Land, Wate r & Wo ol’ natural resource management outcomes. A Product Catalogue of all AWI products and publications was published and distributed to shareholders in April 2007. By the end of June 2007, nearly 400 shareholders made requests for over 3000 publications. A smaller catalogue of drought related and other on-farm publications was distributed in November; during the year, AWI distributed over 10,000 drought related publications. Publications were also available on request from the AWI helpline on 1800 070 099, distributed at industry events and most are available electronically on the AWI website wool.com.au. Online Communications: AWI launched a new corporate website (www.woolinnovation.com.au) and a new website for woolgrowers (www.wool.com.au) in November, with visitors to the websites staying longer and looking at more pages. AWI’s Merino Innovation website (www.merinoinnovation. com) designed to help retailers, manufacturers and designers ﬁnd information about using Australian Merino wool, received the Australian Interactive Media Industry Association (AIMIA) Award for the Best Corporate or Business-to-Business website. A new monthly e-newsletter (SPUN) was launched and several viral e-marketing campaigns were undertaken to help retailers, manufacturers and designers keep up-to-date with everything that’s happening in the world of Merino. AppENDIX A – OpERATIONAL pLAN pROGRESS ( CONTINUED)
AWI Annual Report 2007-08