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Wool Stocktake : Annual Report 2006-07
51 Australian Wool Innovation Limited 2006/07 –The designer program continued with the support of local designers such as Jayson Brunsdon, Josh Goot, and Akira Isogawa. Australian Merino wowed the New Yo r k fashion scene with its modern versatility and style – in February Josh Goot and Jayson Brunsdon, who worked in partnership with AWI, showed their autumn/winter 2007 collections in the Big Apple. Jayson Brunsdon and Ti n a Kalivas, in collaboration with AWI, took Australian Merino wool to the catwalk during Rosemount Australian Fashion We ek in Sydney. The latest in Australian Merino wool went on show at the recent L’ O r é a l Melbourne Fashion Festival when AWI presented a unique industry event. –The Josh Goot for Target collection was launched with over 12,000 Australian Merino wool jersey items sold through the chain’s stores nationally from June. –Support for AWI’s trade shows is a key element of the program with Public Relations support at Spin expo in September 2006. The fashion parade and showcase walls were all created and designed to increase AWI’s proﬁle within the Chinese and international apparel trade. –From a product development perspective the Fashion Communications program is responsible for managing colour and design consultants and overseeing the development of AWI’s knitwear collection to ensure the range will appeal to global customers. The ﬁrst AWI Colour Tr e nd books were created to ensure AWI’s products have a consistent look and will sit as a collection in a showroom or when taken out for showings to retailers globally. –AWI again supported the Australian Wo ol Fashion Awards to encourage the use of Australian Merino wool by young designers. And for the third consecutive year, AWI worked with RMIT University to ensure ﬁnal-year students in the Bachelor of Arts Te x t i l e Design are aware of the beneﬁts and versatility of Australian Merino wool. Wool science, processing And educAtion Target To undertake collaborative projects with both key research and non-traditional providers in (i) Fundamental Wo ol Science (Surface properties; Whiteness of wool; Structure and properties; Physics of processing); (ii) Ta r g e t e d Wo ol Science (Prickle; Bright fast colours; Pilling of knitwear; Wrinkle recovery; Eco-wool; New product technology; Cost Competitive Processes); (iii) Education & Tr a i n i ng. Performance against target Rationalising of the projects in this area saw the number of potential outputs reduced in line with reduced budget and a more focused programme was required to complete projects with speciﬁc, targeted outcomes, especially those with commercial partners involved. The Fundamental Wo ol Science area was reduced. Ta r g e t e d Wo ol Science became the focus of this portfolio to provide solutions for industry as well as product development. Highlights have included: –Development by CSIRO of methods to reduce spirality in knitwear. Commercial trials were completed and publication of results in literature is possible. Project complete Aug ’07. –Development of ﬁre resistant clothing with CSIRO for rural ﬁre brigades has been completed with successful product development and positive wearer trial feedback. Commercial partners are being sought to take the technology to market. –Development with AgResearch of dyeing technology to produce knitwear products with washed out effects required by retailers. Successful technical transfer to 9 mills in China and Hong Kong completed. Education & Training was also reduced in scale due to a focus on commercial outcomes and training of mill staff. The China Australian Wo ol Innovation Network project was terminated as a result. AWTTC provided good feedback with the course repeated for 07/08. IWTO saw the presentation of the AWI/DWI Award.
AWI Annual Report 2007-08