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Wool Stocktake : Annual Report 2006-07
AppENDIX A – OpERATIONAL pLAN pROGRESS ( CONTINUED) – Shetland Merino: A 21st century makeover has been given to the Shetland woollen sweater, with a 24 to 25-micron blend treated to improve the softness by a perceived further two to three microns. – Light and Soft Merino: Innovative manufacturing blends Merino with a 30 per cent water-soluble plastic ﬁbre, which forms part of the fabric. It later dissolves and washes out in ﬁnal ﬁnishing, leaving a garment that is soft, light and ‘ﬂuid’. – Fine Tipped Wool: Evolved from WA Merino-growing conditions – with sheep shorn in the autumn rather than spring – this ﬁne tip wool bends more easily and reduces the level of prickle for garments worn against the skin. – Aqua Merino: A moisture-friendly treatment is applied during the ﬁnal garment ﬁnishing, which allows the ﬁnished product to absorb enough moisture from the air to feel cool, very faintly moist and more comfortable. – Mercerised Merino: A chemical treatment is applied to the worsted top, which then improves the lustre and brightness of the ﬁbre and makes it ideal for blending with novel ﬁbres, such as cashmere or silk. The Merino Visual range bringing together multiple concepts that allow for more urban, casual and individual touches. Included in the collection during the year were: – Microﬁbre Merino: By matching Merino with microﬁbre polyester to bring the ﬁbre diameter down ever more, the end product is lighter and softer than traditional Australian Merino. – Homespun Merino: By introducing long-tailed neps and slubs, a unique new fabric has evolved with novel textures and an irregular ‘homespun’ look. The result is a vintage look and high aesthetic and textural appeal. – Textured Merino: CombiningEasycare yarns thatdo notfelt with untreated Merino yarns that felt or shrink is the key element of textured Merinos. It is ideal for ultra-casual street urban knitted outwear. – Colorclear™ WB: Merino wool is now brighter than ever with Colorclear™ bleaching, a technology from the Rohm and Hass company. Whiter white means more clarity in ﬁbre colouring. – Vintage Look Merino: Washed down, worn out, frosted, faded, antique, distressed – call it what you will, but new processes can make a new garment feel and look like a comfortable old favourite while still on the rack. – 3D Merino: Using machines that currently produce ﬂat smooth fabrics, technology now allows a pile fabric to be created through novel combinations of worsted yarn and knitting constructions. Te r r y loop and three- dimensional surface textures in a knitted wool fabric of 19.5 microns means a soft and ﬂuid garment with great thermal insulation. – Merino and Lycra©: Using existing single and double jersey knitting machines, trials are under way on novel combinations of yarn and knitting constructions to deliver a fabric with high stretch and recovery. – Fa d e d M e r i n o : The wash-down effect, increasingly sought after by apparel brands aiming at the young fashion market, is possible in dyed knitted wool fabrics using enzyme treatments. – Novel felted fabrics: A new feel can be given to wool fabrics from a technical process that allows the use of low- twist yarn structures, long ﬂoat stitches and variations in fabric ﬁnishing. – Spectrum Merino: By applying dye control resins to loose Merino top, yarn or garments before dyeing, colour multiplicity is now even greater in wool fabrics. fAshion communicAtions Target To get Australian Merino wool back in the spotlight of the international fashion apparel and retail industry as an innovative and modern ﬁbre and to introduce AWI as the authority on Australian Merino wool in the global apparel industry through key media channels. Performance against target Through AWI projects undertaken globally, our Fashion Communications program assisted the regions to promote and increase awareness about Australian Merino wool through the media. –The 200th anniversary of the Australian wool trade was marked with a series of special events in London, Milan and Sydney. Fashion milestones were featured in a major ‘Fashion from Fleece’ exhibition at the Sydney Powerhouse Museum. The exhibition generated over $3 million in editorial coverage and placed AWI in front of over 500 key Australian fashion industry and media representatives. –The Protégé Project was launched that will see top fashion designers Karl Lagerfeld, Donatella Ve r s a c e , Francisco Costa for Calvin Klein, Paul Smith, and the editor of Vogu e Italia, Franca Sozzani, mentoring ﬁve young protégés, who will each create a fashion collection made primarily from Australian Merino wool.
AWI Annual Report 2007-08