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Wool Stocktake : Annual Report 2006-07
AppENDIX A † – OpERATIONAL pLAN pROGRESS Apparel product development and marketing b2b product mArketing Target To develop the brand image of AWI as the partner and service provider of choice for brands, retailers and manufacturers seeking to develop a commercial edge by using Australian Merino wool. It will do this by establishing commercial partnerships with textile market leaders and trend setters around the world in both the manufacturing and retail brand sectors. The B2B strategy aims to enables AWI to link its innovations to the market, so building demand for Australian Merino wool. This program will contain the sub-programs of: (i) Market Information, (ii) Market Research (which includes the TWC Te s t Marketing Campaign), (iii) Fairs/Sponsorship, (iv) Product Branding, and (v) Regional Representation (establishment of regional ofﬁces in Shanghai, Hong Kong, Italy, USA etc). Performance against target –Three marketing projects showcasing 20 new Merino products and a variety of wool innovations were presented to the textile world at Spin Expo 2006, in Shanghai – one of the biggest international trade shows dealing with the apparel market. Merino Care, Merino Visual and Merino Soft are the new collections that will take wool to the world textile and fashion audience. The three collections mark an important new phase in wool marketing. Wool’s presence at Spin Expo 2006 was a much bigger event than previous years. –This year AWI lent its support to Fabrics China Creation, one of the most highly regarded professional competitions in the Chinese textile industry. AWI’s support for Fabrics China Creation aims to encourage innovation in the ﬁeld of textile fabric and pattern design within the Chinese textile industry. –AWI’s Merin02 range of sports and performance ﬁbres was this year eagerly received at the US’s Outdoor Retailer and Germany’s ISPO – two of the world’s biggest trade fairs for outdoor and sports apparel. The new range of AWI products recently showcased has special properties designed to provide distinctive beneﬁts to wearers. The capacity to ward off insects and sun and resist ﬁre and water are among the attributes of some 17 high-performing Australian Merino products. –AWI hosted a number of seminars in Hong Kong, India, Bangladesh and Japan to educate retailers from around the world about the unique properties and new technology furthering Australian Merino wool. –After opening its New Delhi ofﬁce in mid-2006, AWI has showcased Australian Merino in India opening the eyes of retailers, designers, manufacturers and fashion media to the possibilities with wool. –AWI launched Ve r iﬁc a t i o n of Australian Merino (VAM), the new procedure to assist retailers worldwide who are interested in validating the Australian Merino content of their products. –AWI’s ofﬁces are strategically located to develop direct business relationships with global brands/retailers, textile manufacturers and fashion designers operating in key markets. Through this network, AWI works to increase the global demand for Australian Merino wool. AWI has overseas ofﬁces in the USA (New Yo rk), Western Europe (Treviso, Italy), India (New Delhi), China (Shanghai), Hong Kong and the UK. –More than 100 people participated in the inaugural Australian Wool Textile Training Centre Program held at CSIRO’s Textile and Fibre Technology division in Geelong, Victoria. Attendees represented all sectors of the wool- processing pipeline, and came from as far aﬁeld as China and India to gain a greater understanding of speciﬁc processes and market sectors. –Young textile and fashion design students from around the world were given a taste of the Australian wool pipeline, in an extensive Wo ol Study To u r hosted and organised by AWI. Students from Italy, China and Australia were taken through a program that offers insight into the qualities and properties of Australian Merino wool. –The North Face has released a new clothing collection made from Australian Merino wool. The new collection includes two ranges: the Summit Series lightweight performance items and the Extreme Wo ol styles, which can be either layered under The North Face technical shells or worn as an outer layer. 70,000 units were produced in the ﬁrst season. –Following the success of its ﬁrst generation next-to-skin range, Driza-Bone has launched second generation – a range of lightweight activewear garments. It is a range of ﬁne Australian Merino wool garments that have been designed as lightweight, comfortable, high-quality activewear. –Mercerised Australian Merino wool – breathable, silky, softand ﬂexible – forms the foundation of US base- layer clothing giant Kenyon’s new range. Kenyon claims to be the largest producer in this market, and its range is made using innovative mercerised Merino wool. The mercerising procedure leaves the Merino ﬁbre with a silk- like appearance. † Appendix A does not form part of the audited ﬁnancial reports.
AWI Annual Report 2007-08