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Wool Stocktake : Annual Report 2006-07
13 Australian Wool Innovation Limited 2006/07 RESPONDING TO AUSTRALIAN GOVERNMENT PRIORITIES Addressing government challenges The Australian government is a major investor in the wool industry by providing statutory levy collection power and taxpayer funds. The government has put the following six challenges to all R&D Corporations (RDCs) including AWI: IS THE RDc mAxImISING R & D bENEFITS TO THE INDuSTRY? During the past year we have delivered real R&D results to woolgrowers by providing them with new products and practices to improve their on-farm productivity and proﬁtability. Equally, we have been working with leading apparel manufacturers, retailers and fashion designers to get more wool products into global markets to increase the demand for wool. IS THE RDc mAxImISING ADOPTION OF R&D bY THE INDuSTRY? During the past year, AWI has continued to ensure that it is delivering products and services direct to the global apparel business and Australian woolgrowers. AWI recognises the importance of persuading key inﬂuencers and buyers in the global apparel industry of the beneﬁts of Australian Merino wool. Accordingly, we deal directly with leading global brands and retailers, textile manufacturers and fashion designers to put new Australian Merino wool products and innovations into stores. We also continue to facilitate the adoption of R&D outcomes by woolgrowers through initiatives such as the national network of state grower extension programs. IS THE RDc WORKING cLOSELY WITH OTHER RDcS? We continued our relationships and collaboration - ﬁnancial and intellectual – with other R&D organisations during the year, including Meat and Livestock Australia, Land & Wate r Australia and the Grains Research & Development Corporation. (See Collaboration with Industry on page 10.) IS THE RDc ImPROvING ITS cuRRENT PRAcTIcES? AWI has continued to refocus its programs to ensure that the products and outputs from our textile related R&D projects get to market and increase the demand for wool. With the 2007 integration of AWI and The Woolmark Company, we are entering a new era for the industry, an era in which we work together to communicate the great qualities and attributes of Australian Merino wool to the world. The addition of the Woolmark brand to AWI’s product marketing strength is a good thing for Australian woolgrowers and the international market alike. In the wool production area, we have continually sought ways to create new on-farm solutions for woolgrowers to use on their enterprises. IS THE RDc cOmmuNIcATING EFFEcTIvELY WITH GOvERNmENT AND INDuSTRY? We continued our positive relationships with key players in government and industry who inﬂuence wool industry policy, through face-to-face meetings, attendance at signiﬁcant events, timely distribution of newsletters and targeted use of other communication channels. IS THE RDc THE bEST mODEL FOR GOvERNmENT AND INDuSTRY INvESTmENT? AWI is delivering real outcomes for the wool industry. This was recognised by Australian woolgrowers at Wo olPoll 2006, where they voted by a strong majority for continuation of the two per cent wool levy and re- afﬁrmed their support for a robust research, development, innovation and product marketing investment program. This result has provided a solid basis for investment in the future of the Australian wool industry.
AWI Annual Report 2007-08