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Wool Stocktake : Annual Report 2006-07
11 Australian Wool Innovation Limited 2006/07 Off-farm collaboration A key strategy of AWI has been to work directly with apparel companies around the world to increase the demand for Australian Merino wool. AWI has the technology and market know-how to help apparel companies gain an edge in the marketplace with Australian Merino wool. We are targeting leading companies in crucial markets: the processing and manufacturing powerhouse of China, the trend setting centres of Europe, the retail brand and sportswear hub of the United States, the world knitwear centre of Hong Kong, and emerging markets such as India. We are building partnerships with these companies, the decision-makers in world apparel, and encouraging them to take up new Australian Merino fabrics, yarns and products. AWI is working closely with the retail industry to align our activity with the worldwide apparel development calendar. This change is being driven through our networks in China, United States, Italy, Hong Kong and India. The Woolmark Company (TWC) has often been a key participant in AWI projects and received funding from AWI during 2006/07 on a range of projects to help get wool to the world. TWC also provided market intelligence report services to AWI. These reports are available free of charge to AWI shareholders. AWI also collaborated in 2006/07 with scientists, researchers and companies in fundamental wool science and new wool processing technologies to improve efﬁciency and the quality of the end product. These organisations included CSIRO, Canesis in New Zealand, and the German wool research institute: Deutsches Wollforschungsinstitut (DWI). Research in fundamental wool science underpins a whole range of technical developments in wool processing and textile design.
AWI Annual Report 2007-08