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Wool Stocktake : Annual Report 2006-07
AWI: A YEAR IN REVIEW 2006 July The Seventh Wo rld Merino Conference, sponsored by AWI, was held in Perth. More than 1,000 visitors saw the latest trends and technology driving the Australian Merino industry at an Innovation Day held in conjunction with the conference. The Pastures Australia program introduced new investments to help farmers make more proﬁtable use of their pastures. August Three marketing projects – Merino Care, Merino Visual and Merino Soft – showcasing 20 new Merino products and a variety of wool innovations were presented to the textile world at one of the biggest international trade shows for the apparel market, Spin Expo 2006 in Shanghai. An independent assessment of AWI’s performance concluded that in the three years from 2003, AWI delivered at least $417million in beneﬁts to Australian woolgrowers. september AWI design partner Josh Goot presented his spring 2007 collection at New Yo r k Fashion We ek. A number of garments on the catwalk were made using innovative Australian Merino wool textiles. AWI hosted a number of seminars in Hong Kong, India, Bangladesh and Japan to educate retailers from around the world about the unique properties and new technology furthering Australian Merino wool. o cto ber AWI launched Ve r iﬁc a t i o n of Australian Merino (VAM), the new procedure to assist retailers worldwide who are interested in validating the Australian Merino content of their products. Tw o new Australian Merino wool products – Merino Tr a v el and Merino Retro – took centre stage at the Intertextile Fabrics Fair in Shanghai, highlighting AWI’s collaboration with key Chinese manufacturers. no vember Australian woolgrowers voted at Wo olPoll 2006 to keep the current levy rate of two per cent, for investment in research, development, innovation and product marketing by AWI. december Mulesing contractors are accredited under the National Mulesing Assurance Program (NMAP). 2007 JAnuAry The results of a 10- ye a r project – the Selection Demonstration Flock project, run by the South Australian Research and Development Institute (SARDI) and supported by AWI – comparing various breeding strategies was made available to woolgrowers. februAry AWI’s Merin02 range of sports and performance ﬁbres was launched at the US’s Outdoor Retailer trade fair and the world’s largest sportswear trade fair ISPO in Germany. mArch AWI partnered with Meat & Livestock Australia, Elders, Landmark and state departments of agriculture to conduct ‘Bounce Back’ from drought forums during March and April in NSW, Victoria and South Australia – attended by over 500 sheep producers and woolgrowers. April A Cost of Production Calculator that shows growers how much it costs to produce each kilogram of clean wool was launched on AWI’s Woolcheque website. A set of six interactive DVDs, covering all aspects of wool harvesting, was completed and released to help improve skills in shearing sheds. mAy One of the world’s premier suppliers of technically innovative outdoor apparel and equipment, The North Face, released a new clothing collection made from Australian Merino wool. AWI and Sugoi, a leading athletic apparel manufacturer, teamed up to introduce the new Wallaroo line of Merino wool active wear to retailers across North America. June The $40 million national Land, Wate r & Wo ol program, the wool industry’s most signiﬁcant investment to date in natural resource management research and development, showed that proﬁtable wool production and improved environmental management can be highly compatible. The Australian wool industry won a landmark commitment from the animal rights movement: People for the Ethical Tr e a t m e n t of Animals (PETA) agreed to stop threatening global retailers over the practice of mulesing until 31 December 2010.
AWI Annual Report 2007-08