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Wool Stocktake : AWI Annual Report 2009-10
Develop concept, project plan and budget for Global Design Competition in consultation with stakeholders. Concept developed with IMG (International Management Group). Proposal was terminated. Identify and recruit leading designer targets and support programs that position Merino as the natural fibre for the world's best fashion. Commitment from targeted designers to partner with AWI and introduction of wool into their collections and/or increase in volume used. Supply chain education. Korean apparel manufacturer Cheil has demonstrated its appreciation of the importance of sustainable land management by contributing money to an Australian land-management initiative. One day "Wool Appreciation Course" tailored for retail head office staff delivered to: • Key European partners: Marks & Spencer, Pink, Debenhams, Thomas Pink, Mango, Induyco, Orfama and Mango (March). • Key Australian partners: Fletcher Jones (April) and Country Road (May). • (To be offered in the USA November 2010) Hong Kong: • Bi-monthly Merino School, offered by AWI Hong Kong, is a series of seminars covering updated information relating to technology, product innovation, and colour and fashion trends. The participants are practitioners in textiles and apparel business. • Program partnered with local trade and professional bodies, such as Clothing Industry Training Authority (CITA), Knitwear Innovation & Design Society (KIDS), Textile Institute-HK Section (TI), Textile Council of HK (HKTC), Hong Kong Apparel Society (HKAS), Development Centre of Vocational Training Council (VTC). • Program topics included: knitwear manufacturing (addressing perennial fabric faults), dyeing Innovations, Woolmark colour trends. • Partnered with Industry and vocational training provider to deliver in mill training. Japan: • Over 10 days during October and November 2009, Konaka, the third largest menswear specialty chain-store in Japan, sent all 1,107 employees from 200 retail stores to attend a one-day workshop delivered by AWI technical staff. Topics covered "Why wool for Suits?" and "High-performance suiting". Finalise product endorsement strategy including: expansion of existing licensee brands to other countries and conversion of key non-licensee brands in all regions. Endorsement strategy completed for Woolmark Apparel Care. Opportunities for both Woolmark Apparel Care and Woolmark Interiors Care continue to be explored. One technology endorsed. Creation of wool-specific dry cleaning standard and assurance program. Technical specification for dry cleaners drafted. Trial program planned for Japan. Preliminary trial initiated in Japan. REPORT OF OPERATIONS -- MARKETING & OFF-FARM R&D
AWI Annual Report 2008-09
AWI Annual Report 2010-11