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Wool Stocktake : AWI Annual Report 2009-10
Initiate regional sales and marketing plans and reporting process. Prioritise potential targets and identify. Sales and marketing plans were developed following the company's technical innovation meeting. Regional and consolidated reports are produced monthly detailing the brands/retailers with which we are working and the volumes of wool usage. Develop sales pitch pack' (one for retailers/manufacturers and one for retailers and one for supply chain partners. Global sales pitch packs were implemented for use by all AWI Key Account Managers. This comprises a presentation of AWI's new product offerings (AWI collections) and a brochure detailing the benefits of becoming a Woolmark licensee. Continue defining and improving the value propositions for each tier within the structure -- encourage a continuous improvement culture. We have continued to fine tune what we can offer licensees regarding market intelligence, identifying each area's needs, eg retailers are interested in information about sourcing wool yarns, manufacturers are interested in information about new business opportunities by geographical regions. B2B2C - Europe, Asia, USA and Australia -- begin discussions with retailers and develop deal shapes to market and sell more Merino wool. We have identified markets where (1) wool has been lacking, or (2) there is a possibility that the market would switch fibres to wool, ie where there is a chance of new business for wool. This has been successful and has resulted in AWI signing contracts with new licensees. Develop separate list by region of potential licensees in addition to the target list. The goal will be to re-engage and sign-up former licensees and to secure new licensees. A list of other large global players and influencers, where there is a possibility of to switch fibres to wool, has been developed and pursued. Summarise results on a quarterly basis. Results have been reported on a monthly basis. Finalise corporate social responsibility (CSR) project plan and secure pilot retailer/manufacturer. A CSR system has been trialled but is not being progressed. Knitwear and wovens. AWI launched two new knitwear collections at SpinExpo New York: the Merino TouchTM collection and the Merino Casual collection, which take advantage of two strengthening consumer trends: the love of affordable luxury, and the casualisation of fashion. AWI also showcased the innovations at other trade shows, including Milano Unica in Milan -- one of Europe's most prestigious woven apparel shows -- Première Vision in Paris and the Spin Expo trade fair in Shanghai. AWI followed up the introductions made at the trade shows by conducting retailer and processor workshops in Asia, USA and Europe. AWI then worked with our supply chain partners to help transfer the technology and innovation to develop the products. Product technology. A project to develop an alternative to conventional chlorine-based shrink proofing is scheduled to commence with the Italian industry in September 2010. Assessment has been completed of four additional alternative technologies which provide alternatives to chlorine-based shrink proofing. AWI continues to access alternative technologies. REPORT OF OPERATIONS -- MARKETING & OFF-FARM R&D
AWI Annual Report 2008-09
AWI Annual Report 2010-11