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Wool Stocktake : AWI Annual Report 2009-10
Finalise contract with the new preferred vendor, (SML Group) of tickets and labels. Ticket design and paper choice to be finalised. Contract signed. Map out processes and responsibilities across regions and with SML. Responsibilities outlined and signed off by senior management. Implement link to the on-line ordering system via the new wool.com website. All communication materials for licensees refer to wool.com/tickets. Develop sales pitch pack aimed at licensees to sell in benefits and ensure uptake. Standard licensee pack completed, which is tailored according to local market requirements. Develop roll-out plan for the introduction of refreshed tickets and labels and the new preferred global supplier. Implementation Plan developed and being monitored. AWI aims to ensure that only the updated tickets and labels are used in the northern hemisphere autumn/winter season 2011. Initial roll-out commenced in Europe in April 2010 with Asia countries following in the second half of 2010. Finalise branding platforms options with key stakeholders and determine go-forward strategy and hierarchy for base, premium and top tier strategy in Apparel, MerinoPerform and Interiors. Revise any brand management policies that currently exist to reflect new hierarchy. Branding strategy finalised and brand management policies revised. This included notifying all current Woolmark licensees in December 2009 of changes to sub-brands. Review and rationalise other AWI/TWC brands. Trademark portfolio reviewed continuously to ensure it reflects the current brand strategy. Develop overall fibre and brand stories (Apparel, Interiors, MerinoPerform) to be used in sales presentation materials, on website, at trade fairs and all other key collateral. A range of marketing collateral prepared for use globally by Key Account Managers. Where necessary this was translated into local languages for ease of use. Update core brand toolkits, as required and as economically and simply as possible including swing tags, labels, base brochures, posters, core imagery, and educational materials. Woolmark Brand Guidelines produced. Standard Introduction to Woolmark' brochure and flyer produced for use globally. Standardised swing tickets and labels have been developed as part of the Global ticket and label project and are being implemented over the next 6 to 12 months. Conduct internally driven market research in all of the regions across the supply chain to determine the true information needs -- what information would our supply chain partners be willing to pay a premium for? Internal review of existing and desired information needs commenced in February 2010. Ongoing project to define and create internal Market Intelligence function commenced July 2011. Wool Production Forecasting Committee process mapped and under revision with a view to reduce overall cost, partner with industry to continue delivery of accurate forecast at a reduced project budget. Intelligence offer (mediums and mechanisms) to be defined by September 2010. Function due to be resourced and operational October 2010. Develop potential service offering and delivery medium (newsletter, alerts, online) for supply chain partners and pressure test revenue potential. Basic level of information to be provided to all licensees as a value add to license fees. Fee for service available for detailed regional analysis. REPORT OF OPERATIONS -- MARKETING & OFF-FARM R&D
AWI Annual Report 2008-09
AWI Annual Report 2010-11