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Wool Stocktake : AWI Annual Report 2009-10
AWI s lightweight Merino CoolTM collection redefined Merino as an all year around fibre. AWI s Merino Casual collection addressed the global fashion trend of casualisation. Several initiatives are underway to help woolgrowers overcome wild dog predation. 2,619 shearers and wool handlers were trained through AWI training programs. AWI launched its Merino Casual autumn/winter 2010/11 collection, at the SpinExpo trade show in New York, to address the global trend toward the modern, less formal style of dressing. AWI launched its new range of lightweight Merino CoolTM woven fabrics, redefining Merino as a natural fibre that can be worn with comfort 52 weeks of the year, not just during the 12 weeks of the autumn/winter season. A major cotton apparel manufacturer has introduced Australian Merino wool into a range of its cotton yarns to provide trans- seasonal garments with a softer and more luxurious feel. AWI is building partnerships with key processing, manufacturing and retail apparel companies around the world, and encouraging them to take up new wool fabrics, yarns and products that will give their business an edge. A new range of retail merchandising materials, including new signage, care claim booklets and educational materials, has been released to promote the natural benefits of wool. AWI has been working with many of its retail partners to help educate their sales staff about the natural properties and benefits of wool, so they can advise their consumers more appropriately. AWI has established relationships with an important group of emerging fashion designers, to help foster the use of wool in the designers' collections, which in turn encourages the use of wool in wider apparel markets. Woolmark Interiors licensees are benefiting from a vibrant Woolmark Interiors program that builds on the refreshed branding of last year. AWI continued to fast track its R&D program, including genetic research and breeding and intradermals, to deliver welfare improved methods of flystrike prevention. 1,392 shearers and 976 wool handlers have been trained directly through the AWI shearer and wool handler training program in 2009/10. An additional 251 participants attended a shearing or wool handler workshop. AWI has helped growers make sense of the increasing problem of lice infestations with a new extension program, known as LiceSense, rolled out during 2009/10. The wool industry has acted to combat a growing number of attacks by wild dogs on stock, with several initiatives being undertaken by the Invasive Animals CRC, with support from AWI. For further information on AWI program operations during 2009/10, refer to the reports beginning on page 10. UP FRONT
AWI Annual Report 2008-09
AWI Annual Report 2010-11