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Wool Stocktake : AWI Annual Report 2008-09
Interiors marketing (continued) Activity Progress in 2008/09 Participation in international trade fairs. • AWI participated at two international trade fairs. New developments on interior textiles were presented at (1) Inter Tex, Shanghai (2) Heimtextil 2009, Frankfurt. Carpet Inspection Service. • Three years of operation in India have been successfully completed. Two leading rug manufacturers have appointed AWI to conduct independent third party inspection of their rugs. To date approximately 150,000 rugs have been inspected. Development of color trend forecast for 2010/11, for the rugs/carpet sector. • AWI has developed the color trend forecast in association with Wools of New Zealand and the forecast has been distributed to all the licensees. Licensee meeting. • In India, a successful Licensee Meet for the rug sector was organised at the Indian Institute of Carpet Technology, Bhadohi on 27th April, 2009. It was attended by all the major licensees as well as by the relevant trade associations and industry bodies. Knowledge Activity Progress in 2008/09 Pursue NBS strategy: Natural: Produced in extensive grasslands, Merino is an entirely natural fibre, evolved over millions of years to create effective all- weather protection against elements. Biodegradable: Although Merino is durable, it will degrade and return to its component elements. Most synthetics are extremely slow to degrade. Sustainable: Merino is a sustainable resource. Every year a new fleece grows on the sheep s back, and can be removed without any harm to the animal. • An on-farm environmental management system has been successfully linked to a retailer through the ALMS-Onwards Linkage project. An Onwards (Japan) representative visited Australia and presented Australian Land Management Group (formerly ALMS) with a monetary contribution of A$160,000 to support the system. • Life cycle assessment (LCA) work was completed, and presented to different sectors of the global textile industry (notably RITE London, FAO Rome, Prime Source Forum Hong Kong, and IWTO Frankfurt). A chapter regarding the study will be published in a volume on textiles and the environment in 2009. The LCA work will now be used in the development of the Chemicals Energy Water (CEW) product for supply chain licensees and the Woolmark Corporate Social Responsibility (CSR) platform. Pursue Corporate Social Responsibility (CSR) feasibility study: CSR attributes: environment, chemical, ethical production and traceability. • Trials of the CSR platform for key licensee/manufacturing partners have progressed in Italy, Japan and China. • The concept and platform is a key part of the integrated Woolmark and AWI business going forward. • Communication of the program with retailers and manufacturers has commenced in Japan, China and Europe with retailers and manufacturers showing interest. • Education of internal staff has commenced and has progressed very well in China and Europe (Italy). • Specification for an online platform and integration with Verification of Australian Merino (VAM) has commenced. Verification of Australian Merino (VAM) • Supply chain integrity continues to be a core platform for building demand of Australian Merino and revitalising the Woolmark business. • VAM remains a key offer to retailers particularly in Japan. To date AWI has verified the origin of over 1.8 million garments mainly in the Japanese market but manufactured in diverse locations such as India, Thailand, Vietnam, China, Korea and Japan. • Development of an online VAM platform has been completed and will be extended to the market place in 2009/10. Education and training/know-how transfer supply chain. • Education and training increases with relevance. Training workshops in conjunction with product development seminars in Hong Kong, India, US and China are particularly well received. Develop and implement supply chain information database as resource for key accounts. • Work was progressed on a global Client Relationship Management (CRM) database that incorporated product development contacts, manufacturers and their licensee status. Further work continues on integrating this into the Woolmark administration. REPORT OF OPERATIONS -- MARKETING AND SALES
AWI Annual Report 2007-08
AWI Annual Report 2009-10