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Wool Stocktake : AWI Annual Report 2008-09
Apparel marketing (continued) Activity Progress in 2008/09 Merino Prestige: Develop an exclusive premium collection of yarns aimed at the very high end retail/brand sector in France, Italy, UK and Japan. • A collection of yarns made from Merino wool of 15 microns or less was launched in a new Prestige Collection fifteen&finer in July 2008 at Pitti Filati in Italy in preparation for the autumn/winter 2009/10 fashion season. These yarns enable AWI to position itself with the major brands and enable the company to have a dialogue with them about further innovations. Sport/outdoor: Produce sports/outdoor selections based on base layers, golf wear and outdoor wear. Develop and transfer the technology, and set up the supply chain. • A collection of 10 garments in base layers, golf and outerwear (soft shell) garments has been produced and launched as Merino PerformTM. All garments are made from <19.5 micron Merino. Currently, 10 circular knitters (in Australia, Japan, South Korea, China, Denmark, UK and Italy) are taking part in the program. Sport/outdoor: Sportwool -- Transfer the business model from a selling to a royalty based business. • All suppliers of the Sportwool fabric have been transferred into a royalty based model since August 2008. This includes, ABMT (Australia), Pontetorto (Italy), Cloverbrook (UK), Thygesen (Denmark), Nikke (Japan) and Ducksan (South Korea). Woolmark Prize • Australian Merino wool was showcased to the world s fashion media in July 2008 when the 2008 winner of the inaugural Woolmark Prize was presented at the Palais de Tokyo, Paris, in July 2008. Trade shows and workshops • Several major tradeshows were attended with workshops undertaken. These included: Pitti Filati (Florence), Spin Expo (Shanghai), Intertextile (Shanghai), Premier Vision (France) and Outdoor Retailer. Trade Workshops: Hong Kong, China, India. • Trade workshops undertaken. Retailer Workshops (Front & Back end): Organise and deliver workshops. • Retailer workshops delivered in Australia, US, EU and eastern Europe, Japan and China. Marketing to consumers (through B2C) • Successful programs undertaken in Japan, Korea and China. Interiors marketing Activity Progress in 2008/09 Define market segments and key accounts globally -- top 20-30. Define target market segments in the emerging markets, USA and China to enable market development strategy. • Europe: 45 key accounts in seven differentiated market segments like bedding, floor covering and upholstery. • Japan: Seven key accounts in bedding and two key accounts in carpets. • China: 40 key accounts in bedding and two key accounts in carpets. • India: Eight key accounts in carpets with a total of 33 licensees in carpets; ten licensees in blankets. Product Development Programs: • Live with Merino: Launch to contract market 2009. • Sleep with Merino: take product range to market 2009. • Walk on Merino/Australian wool: identify program partners and develop products in 2008/09. • Wellbeing with Merino/Australian wool: identify program partners and develop products in 2008/09. • Europe: o 74,000 trade visitors from 121 countries visited Heimtextil 2009 in Frankfurt at which AWI/Woolmark had a stand. The main theme was Sleep on wool . o Global rollout of mattress tickings developed with Bekaert, Belgium with up to 50% Merino wool content. o Global cooperation with Balta, Belgium for their Woolmaster range of partly newly developed Woolmark and Woolmark Blend wall to wall carpets. The Program will run from January 2009 to June 2011. Balta wool consumption is 12 million kgs. o Trend information for interiors 2010/11 was completed in April 2009; it consists of: 165 colour cards for carpet licensees, Powerpoint presentation, trend boards. Trend information was presented to >20 partners up to June 2009 and is to be continued after June 2009. o Rollout of the WOW! product developed within the wool bedding club. Two companies already offer the machine washable (60°C) wool mattress protector in their collection. • Japan: o Two projects ware carried out with Glenwood & Kurabo as part of Sleep with Merino product development. Samples were developed of very good quality using Ecowash. REPORT OF OPERATIONS -- MARKETING AND SALES
AWI Annual Report 2007-08
AWI Annual Report 2009-10