by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Wool Stocktake : AWI Annual Report 2008-09
Colour and fashion trends In 2008, AWI engaged world-renowned style and innovation agency Peclers Paris to provide exclusive colour and trend directions for the autumn/winter 2010/11 retail season. During 2008/09, the Woolmark Trend Service by Peclers Paris provided wool specific fashion guidance for AWI s seasonal workshops in the lead up to the autumn/winter 2010/11 yarn and fabric events. This included a concise colour and fabric sampler for a wide range of fashion styles in the menswear and womenswear markets. These valuable and generally costly forecasting services gave licensees advanced market information at no cost. From April 2009, AWI key account managers, trained by Peclers Paris, began a series of workshops, unveiling colour and fashion trends, and supplying yarn and fabric samples. Over two months, hundreds of workshops were held for representatives from all areas of the global fashion supply chain, including spinners, knitters, weavers, designers, clothing manufacturers and leading retailers. Interiors AWI launched a new Woolmark Interiors program, a fusion of the former Woolmark Interior textiles brands from the Woolmark Interiors business division. Woolmark Interiors licensees are benefiting from a refreshed and vibrant look and feel that builds on the branding of recent years. The successful product themes -- sleep , walk and sit on wool -- form the basis of rejuvenated marketing materials and promote the versatility of the interiors offering. The natural fibre story is a key element of the Woolmark Interiors brand message. AWI, in association with Wools of New Zealand, has produced colour trend information for our interior textile licensees with a focus on floor coverings. The colour trend service is helping licensees stay relevant and competitive in the global market. AWI continued to serve its interior textiles licensees by promoting the Woolmark brand at leading trade events such as Inter Tex, in Shanghai, and Heimtextil, in Frankfurt, where licensees were able to present their products to potential buyers and generate new business. AWI provided technical training services to its interior textile licensees through workshops that focus on Woolmark product specifications and raw material selection to improve product quality. Marketing collaboration Forming relationships and collaborating financially and intellectually with other organisations along the wool supply chain is an important and fundamental part of AWI strategy. Collaboration helps ensure AWI delivers the best return for Australian woolgrowers. AWI conducted successful workshops in Hong Kong - - - Hong Kong is the global hub for sourcing wool garments. A key strategy of AWI has been to work directly with key processing, manufacturing and retail apparel companies around the world to increase the demand for Australian wool. AWI targets leading and influential companies in key markets including the processing and manufacturing powerhouse of China, the influential trend setting centres of Europe, the global retail brand and sportswear hub of the US, emerging markets such as India, and the world knitwear centre of Hong Kong. AWI is building partnerships with these companies, the decision-makers in world apparel, and encouraging them to take up new wool fabrics, yarns and products that will give their business an edge. AWI is working closely with the retail industry and aligning its activity with the apparel development calendar. This change is being driven through AWI s Global Sales Network. For AWI to invest in a marketing project, it is necessary that its business partners also spend money on marketing, often more than AWI. By leveraging marketing funds with significant retailers, AWI aims to get more wool moving in knitwear, apparel and homewares markets. AWI also collaborated in 2008/09 with organisations and companies in product technology research. These organisations included the Cooperative Research Centre (CRC) for Sheep Industry Innovation, the Commonwealth Scientific and Industrial Research Organisation (CSIRO) and AgResearch in New Zealand. This research underpins a range of technical developments in wool processing and textile design. REPORT OF OPERATIONS -- MARKETING AND SALES
AWI Annual Report 2007-08
AWI Annual Report 2009-10