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Wool Stocktake : AWI Annual Report 2008-09
Highlights of 2008/09 AWI s Japan Marketing Program was hailed a success by its retail partners. AWI s super-soft Merino TouchTM 2009/10 apparel collection was successfully launched. MERINOSELECT is helping drive genetic progress and increased productivity. A DVD outlining ways to improve clip preparation was launched. Marketing and sales operations AWI s Japan Marketing Program was hailed a success by its retail partners after they recorded a 26 per cent incremental growth in sales of Australian Merino wool products. AWI presented ultra-fine Australian Merino wool to the global apparel market in a new Prestige Collection fifteen&finer - - -a collection of yarns made from Merino wool of 15 microns or less. AWI launched its super-soft Merino TouchTM autumn/winter 2009/10 collection at the SpinExpo trade show in Shanghai. Tokyo businessmen have been rushing to get their hands on the latest must-have clothing item - - - the suit that can be cleaned using a domestic shower - - - since its arrival in Japanese department stores last year. AWI s new range of next-to-skin performance fabrics was launched; made from Extrafine Merino (17 to 19.5 micron), Merino PerformTM fabrics were the centrepiece of a global partnership between AWI and some of the world s best circular knitters. Australian Merino wool was showcased to the world s fashion media when the 2008 winner of the inaugural Woolmark Prize was presented at the Palais de Tokyo, Paris. AWI engaged world-renowned style and innovation agency Peclers Paris to provide exclusive colour and trend directions for the autumn/winter 2010/11 retail season. AWI launched a new Woolmark Interiors program, a fusion of the former Woolmark Interior textiles brands from the Woolmark Interiors business division. R&D operations AWI funded training for 1555 improver and professional shearers, as well as for 1231 novice and improver wool handlers. Leader Products commercialised breech clips. Field trials of the Cobbett Technologies SkintractionTM intradermal technology were also encouraging. Around the country, a large proportion of growers use best practice, welfare-enhanced surgery with pain relief. AWI, together with Meat and Livestock Australia, released a series of weed-management guides and case studies that outline the key steps for managing weeds in a grazing system. In 2008 there were 39 Merino studs that each sold over 300 rams; of these rams, 70% were sold by members of MERINOSELECT. Similarly, 43 studs each sold 200-300 rams, of which 46% of these rams were sold by MERINOSELECT members. AWI in conjunction with AWEX made available a free DVD Pick of the Draft to help woolgrowers save money by making small changes in their clip preparation. For further information, refer to the reports beginning on page 10. UP FRONT
AWI Annual Report 2007-08
AWI Annual Report 2009-10