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Wool Stocktake : AWI Annual Report 2008-09
AWI shareholders AWI has more than 29,000 shareholders who are Australian woolgrowers. The shareholders of AWI contribute to the wool levy. The shareholders are able to shape the decision making process of the company via their access to information and right to vote at Annual General Meetings. AWI shareholders are entitled to one vote for every $100 of wool levy paid in the three financial years before any vote. A share in AWI is not tradeable and is of no capital value. Paying wool levies does not make the levy payer automatically a shareholder of AWI. Levy payers who are not already an AWI shareholder can contact the AWI share registry at Link Market Services on 1800 113 373 (free call) to enquire about becoming a shareholder. Wool is produced across a wide range of environments in Australia. AWI s shareholders are therefore located across a broad area of the country, from the high rainfall areas, to the wheat/sheep zone, out to the drier pastoral zone. AWI had 29,754 shareholders at 30 June 2009, a decrease of 571 shareholders over the past twelve months. Northern Territory 3 (-%) Queensland Western 1064 Australia (3.6%) 5238 (17.6%) South Australia 4876 (16.4%) NSW 10,890 (36.6%) ACT 110 (0.4%) Victoria 6798 (22.8%) Tasmania 775 (2.6%) AWI's new strategy for 2009/10 While this Annual Report covers AWI s activities during 2008/09, it should be noted that from 1 July 2009, AWI has been operating under a new Strategic and Operational Plan. Wool, like many industries at this time, is going through a challenging period. On-farm, wool production and sheep numbers have declined substantially over recent years. However, AWI has demonstrated what is possible when woolgrowers pool their resources for marketing and research and development. For example, targeted programs such as the Japanese and Korean marketing campaigns have had significant impact on wool apparel sales. AWI s new Strategic and Operational Plan is a roadmap to getting on with the business of selling the world s best fibre. AWI has and will continue to focus on improving the operations of the company to help make this happen. By reducing costs and improving efficiency, AWI can increase its marketing efforts. AWI is now a more commercially oriented company with a sales and customer-focused culture. Every AWI team member is either selling wool and its attributes or serving someone who is -- from woolgrowers to processors, manufacturers and retailers. AWI s goal is to increase the demand for wool by actively selling Merino wool and its attributes in the apparel trade. Cross-bred and broader micron wools are the focus of AWI s work in the interior textiles market. AWI is increasing the demand for all wool by investing in marketing, R&D and innovations -- from farm to fashion. AWI is now structured and funded to lead marketing initiatives, which is something licensees and woolgrowers have been requesting for years. AWI s Global Sales Network is able to assist retailers increase sales of products through education about the natural benefits of wool. Similarly, AWI s on-farm education and extension programs benefit woolgrowers. AWI asks the following key questions to determine whether a project will generate a return on investment: • Will this help sell more wool? • Will this help increase the price of wool? • Will this help increase woolgrower and licensee confidence? AWI is working towards its Global Sales Network becoming a self-funding business unit for possibly the first time ever. This funding is generated through the sale of Woolmark licences. This means that woolgrower levy money is preferentially directed towards the funding of marketing and R&D projects. Most Woolmark licensees sell finer wool in apparel while broader micron and cross-bred wools are a significant part of the interior textiles business. The increasing proportion of cross-bred wool in the Australian clip is driving renewed efforts in this product area and is therefore an important part of AWI s new marketing strategy. UP FRONT at 30 June 2009 (Total: 29,754)
AWI Annual Report 2007-08
AWI Annual Report 2009-10