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Wool Stocktake : AWI Annual Report 2017-18
WOOLQ WoolQ, formerly known as the Wool Exchange Portal, was created this year after three years of consultation and discussion in response to industry demand for a centralised digital information platform. WoolQ facilitates a suite of digital services that support the wool growing and selling process. The digitalisation of this process allows a wide range of rich information to be accessed anytime and anywhere via desktop or mobile App. This increased transparency and traceability is a feature increasingly sought by woolgrowers, consumers, manufacturers, retailers and brands. WoolQ has been delivered to industry in stages throughout 2018. The first phase of WoolQ was the launch of the industry database and electronic Speci tool (WoolQ eSpeci) in March 2018. The WoolQ eSpeci is an alternative to the current paper speci and allows woolgrowers and wool classers to efficiently capture their in-shed clip data at the time of shearing. By recording this data electronically, not only will it reduce errors, but will enable easier storage and sharing of this data between multiple users. An important feature of the WoolQ eSpeci is that it can operate where no Wi-Fi or internet connection exists. The WoolQ App allows users to access, record and store critical information to be uploaded automatically when internet connection is available. In August, WoolQ launched its ‘My WoolQ Dashboard’, a central mailbox and storage point for all data relating to a woolgrower’s specific clip. Having this rich data set available, a woolgrower can use the ‘WoolQ Ready Reckoner’, a simple calculator that will enable the grower to determine a market estimate of the value of their wool at a specific point in time. The August launch also included enhancements to the industry database to include a forum functionality, ‘WoolQ Network’. This is Australia’s first online wool industry discussion forum connecting all industry participants allowing the sharing of information, ideas and new developments. The final piece of WoolQ functionality ‘WoolQ Market’, will be delivered to industry in late December. WoolQ Market is the result of extensive industry consultation and will include two distinct options for the selling and trading of wool. The first is a bulletin board of bids and offers available to buyers and sellers of wool on a 24/7 basis. The second is an alternative auction for wool that has been offered on the bulletin board with a reserve price. Once the reserve price has been triggered, a brief auction will take place ensuring the woolgrower receives the optimum price for their wool. This auction will initially operate for two separate weekly sessions outside the existing open cry auction. WoolQ can be accessed by any member of the wool industry, from woolgrowers to classers, through to brokers, buyers and industry associations. Users first need to register at www.woolq.com and will then be prompted to set up a profile. To support users as they learn to adopt WoolQ, a customer assistance service is operating at firstname.lastname@example.org, or 1800 070 099 and easy-to-follow video tutorials and user guides are also available on www.woolq.com. The WoolQ platform is designed to assist woolgrowers to make more informed decisions regarding the production and sale of their wool and to secure the ongoing development of the wool industry. GOOD BUSINESS 67
AWI Annual Report 2016-17