by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Wool Stocktake : AWI Annual Report 2017-18
CONSUMER EDUCATION INVESTMENT FOCUS Retail Training Packages Development of retail training programs across a diversity of brands with a specific focus on womenswear, menswear and sportswear brands for global delivery. Train the Trainer Development of train-the-trainer programs for greater and more efficient execution. STRATEGIC TARGETS Targets for three-year period 2016/17 to 2018/19 Progress during 2017/18 1. Operating under a fixed budget, maximise opportunities for retail stores and consumers more broadly to access educational material on wool and its benefits. On track. KEY RESULTS DURING 2017/18 • Training of retail decision makers, such as a company’s buyers, merchandisers, designers and technologists, was undertaken, focusing on providing them with a ‘toolkit’ that both stimulates interest and builds their confidence to invest in wool product lines. It enables them to take full advantage of wool’s technical and aesthetic properties. • Retail workshops were held to help educate sales staff in several locations across the world about the natural properties and benefits of wool, so they can advise consumers more appropriately. Retail store managers were also trained, who in turn train their own staff. AWI this year developed and completed a new retail training pocket book and copies have been delivered to each region. • The focus has been on large international retailers. Bespoke retail training programs (including pocket books, materials, videos, interviews with woolgrowers) completed or in progress in 2017/18 include, to Max Mara, Ralph Lauren, Burberry, Gieves & Hawkes, Suit Supply, Black Diamond and El Corte Inglés (The biggest department store group in Europe). The response to the training programs and materials has been extremely positive. • Preparation for a global roll-out of retail training materials is under way, including pocket book, PowerPoint presentation, care guides and sales kit so that AWI’s Key Account Managers can promote the service. • Representatives from three of Japan's largest apparel groups visited Australia in May 2018 to see first-hand where their quality wool garments and products begin their life. The trip will help the Japanese brands market Australian wool to their customers. The three apparel groups are: o Onward Kashimaya – the fourth biggest apparel company in Japan with annual sales equivalent to A$3.3 billion. o Explorers Tokyo – the main subsidiary of World Group which is the third biggest apparel company in Japan with annual sales equivalent to A$3.5 billion. o Descente – the third biggest sportswear company in Japan with annual sales equivalent to A$1.7 billion. While the company had used only a small amount wool, it has decided to expand the amount. They visited three wool-growing properties: Matt and Vanessa Dunbabin’s ‘Bangor’ at Dunalley, Roderic O'Connor’s ‘Connorville’ at Cressy, and Julian and Annabel von Bibra’s ‘Beaufront’ near Ross – and received an inspiring education about the Australian wool industry and the benefits of the fibre. Representatives from three of Japan's largest apparel groups – which have total annual sales equivalent to $8.5 billion – recently visited Australia to learn about wool and help them market Australian wool to their customers. REPORT OF 2017/18 OPERATIONS – PROCESSING INNOVATION & EDUCATION EXTENSION 55
AWI Annual Report 2016-17