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Wool Stocktake : AWI Annual Report 2017-18
THE WOOL LAB • AWI’s The Wool Lab – the seasonal guide to the best wool fabrics and yarns in the world – continues to be a global success and an important tool for the fashion industry, including brands, retailers, manufacturers, spinners, weavers and the media. The Wool Lab contains a selection of the most innovative and quality wool fabrics and yarns commercially available on the market from the best spinners and weavers in the world. • The Wool Lab guide for the spring/summer 2019 retail season was launched at the Pitti Uomo trade show in January 2018. o The edition presented six fashion-oriented themes, along with two themes entirely dedicated to the sports and outdoor industry (Active and Athleisure), highlighting the technical benefits of the natural fibre. This edition of The Wool Lab also included a book dedicated to Wool Denim. o Following its release, AWI’s team of The Wool Lab specialists had more than 600 one-on-one meetings with clients to present the edition, an increase of more than 200 meetings from the previous spring/summer edition. The spring/summer 2019 season generated nearly 12,000 requests for swatches from clients, an increase of about 1,400 swatches compared to the previous spring/summer season. Notably, the most popular swatch requests were those contained in the sport themes, accounting for more than a third of all swatch requests. • The Wool Lab guide for autumn/winter 2019/20 was launched in June 2018 at Pitti Uomo. o Seven fashion-oriented themes were presented. In addition, The Wool Lab Sport (Base- & Mid- layer and Outer layer & specials) and The Wool Lab Denim returned this season, with each of the popular books updated to include the latest innovations and technical fabrics. o Following the release of the autumn/winter 2018/19 edition in June 2017, AWI teams had more than 350 one-on-one meetings with clients showcasing the edition, with about 11,500 swatch requests from clients, an increase of about 1,500 requests from the previous autumn/winter season. The Wool Lab autumn/winter 2019/20 edition was launched at the Pitti Uomo trade show in June 2018 in Florence, Italy. The Wool Lab is also exhibited to fashion and textile students at educational events such as The Woolmark Company’s Naturally Inspiring seminars. • Clients across the world to which The Wool Lab was presented were located in many countries including Australia, Netherlands, Czech Republic, China, France, Germany, Hong Kong, India, Italy, Korea, North Europe, Turkey, UK and USA. • Both editions of The Wool Lab were also released in a preview format for spinners and weavers three months prior to the release of the main The Wool Lab book. The preview format of The Wool Lab is available for purchase. • A magazine of both editions of The Wool Lab Preview was also made available for purchase for a broader audience. However, from the spring/summer 2020 edition, while the magazine will still be produced and distributed, it will not be for sale. • A digital version of The Wool Lab made its debut at the ISPO and Outdoor Retail trade shows in January 2018. The technology provides an engaging experience for buyers in addition to the traditional swatch book, allowing them to apply various swatches to a 3D rendered garment. The digital version of The Wool Lab sourcing guide allows trade buyers to apply various swatches to a 3D rendered garment. 54 REPORT OF 2017/18 OPERATIONS – PROCESSING INNOVATION & EDUCATION EXTENSION
AWI Annual Report 2016-17