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Wool Stocktake : AWI Annual Report 2017-18
Trade shows, such as SpinExpo in Shanghai, provide an opportunity for AWI to showcase its innovations (top) and The Wool Lab sourcing guide (bottom). • AWI’s presence at trade shows provides an important source of leads for continual business development as well as the opportunity to support our trade partners. Following the trade shows, workshops about AWI’s innovation collections and The Wool Lab (see following page) were held individually with retailers and brands. • The AWI Marketing team supported AWI’s presence at trade shows and trade development by providing marketing collateral, from trade show booth design to bespoke presentations for key brands. • AWI in Korea held a Merino Perform Workshop in December 2017 to introduce leading sportswear brands, retailers, and manufacturers to The Wool Lab Sports and AWI’s latest wool innovations. 23 companies attended and learnt about global sports market trends and Merino innovations for sport. • AWI hosted an event in Huddersfield (Yorkshire) for UK manufacturers in June 2018. The event was attended by the majority of the UK’s Woolmark licensees and provided an opportunity for AWI to update them on the company’s activities as well as gather feedback on how TWC could better support them and collaborate to promote Merino wool. • Turkish circular knitter and Woolmark licensee Hasyün collaborated with AWI to present the brand’s Australian Merino wool athleisure offering at the Première Vision trade show in Istanbul and discuss what they call “next generation fabrics”. • AWI brought together Turkish business leaders from across the textile manufacturing sector during the inaugural Business Leaders conference held in Istanbul. The industry event was opened by the Australian Ambassador to Turkey, His Excellency Mark Innes-Brown. • Expert advice on engagement strategies with the global textile trade was secured from notable consultants including Fabrizio Servente (Italy) and Peter Ackroyd (UK). • AWI in April 2017 hosted a Trends and innovations in wool workshop at one of the world's largest wool textile and garment manufacturers: Jiangsu Sunshine Group, in China. More than 60 design, product development, technology and production professionals from 36 textile enterprises and retail brands attended the workshop. • By identifying and working with new manufacturing partners in emerging countries, such as Vietnam, AWI’s aim was to support the shift of processing operations out of China, whilst at the same time creating new business opportunities and new demand for Australian wool. AWI held a Merino Wool Awareness Day in Vietnam in June, with more than a hundred industry experts attending. TECHNOLOGY TRANSFER • Meetings with brands or manufacturers were held by AWI offices to transfer product innovations, which included 3D Merino; fake fur; Neulana Protect, Air and Double; compression warp knits; seamless warp knits; Vintage Merino; felted wool; wool shoes; moisture management wool; wool wadding; machine washable wool; Mottled Merino; and Wool Denim amongst many others. WOOL RESOURCE CENTRE – HONG KONG • AWI’s Wool Resource Centre in Hong Kong, launched in April 2016, continued this year to showcase Australian wool and help supply chain partners develop, produce and market products in this important region for wool. The multi-functional space acts as a global hub for wool, enabling visitors – including spinners, knitters, weavers, retailers, designers, students and garment makers – to discover the versatility of Australian wool. About 1,700 people from 250 brands, designers, supply chain partners, educational institutions etc visited in 2017/18. Australian woolgrowers travelling to Hong Kong area were also welcomed to the Wool Resource Centre where they received presentations on developments in the region. Delegates at the IWTO Congress in Hong Kong visiting AWI’s Wool Resource Centre and viewing wool apparel and R&D exhibits. REPORT OF 2017/18 OPERATIONS – PROCESSING INNOVATION & EDUCATION EXTENSION 53
AWI Annual Report 2016-17