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Wool Stocktake : AWI Annual Report 2017-18
TRADE EXTENSION INVESTMENT FOCUS Trade Events AWI will continue to exhibit at the most influential trade shows that will support investment across our Off–Farm and Marketing areas. Technology Transfer A key element of our investment in this area will be the activation of the Hong Kong Wool Resource Centre and engagement with trade to support and connect participants of the wool industry throughout the supply chain. The Wool Lab AWI will continue to develop and make available to industry The Wool Lab (TWL). STRATEGIC TARGETS Targets for three-year period 2016/17 to 2018/19 Progress during 2017/18 1. Operating under a fixed budget AWI will seek to generate leads at a cost (project and staff) of $1 per lead. In progress. AWI continues to review and monitor AWI’s trade stand positioning and design. 2. For our technology transfer investment, we will seek to work with 45 new manufacturers by 2019, with the average profit increase per manufacturer exceeding $20,000 annually. In progress. AWI continues to work closely with industry to seek opportunities for technical transfer of innovations with relevant mills. The ultimate aim is the adoption and commercialisation of these innovations. 3. TWL will seek to deliver a minimum of 350 client meetings and to determine the extent to which our clients use TWL in their products. On track. Nearly 1,000 one-on-one client meetings were held for the autumn/winter 2018/19 and spring /summer 2019 editions. Many of the most important fashion and sports brands use TWL as an important sourcing guide. KEY RESULTS DURING 2017/18 TRADE SHOWS AND OTHER TRADE DEVELOPMENT • AWI attended or exhibited at 24 international trade shows to showcase its new product developments and The Wool Lab to brands and retailers and inform them about the benefits of wool. The target audience at each of these trade shows is retail buying teams, designers and manufacturers. Trade shows at which AWI exhibited during 2017/18 included: o Blossom (Paris) for apparel fabrics (July 2017) o India Fashion Forum (Mumbai) for apparel fabrics (March 2018) o Intertextile (Shanghai) for apparel fabrics (October 2017) o Intex South Asia (Sri Lanka) for apparel fabrics (November 2017) o ISPO (Beijing) for sports and outdoor wear (January 2018) o ISPO (Munich) for sports and outdoor wear (January 2018) o Japan Best Knit Selection (Tokyo) for knitwear (December 2017) o Milano Unica (Milan) for high end textiles and fashion (July 2017 and February 2018 editions) o Outdoor Retailer (Denver) for sports and outdoor wear (January 2018) o Performance Days (Munich) for functional fabrics (November 2017 and April 2018 editions) o Pitti Filati (Florence) for knitting yarns and knitwear (January 2018 and June 2018 editions) o Pitti Uomo (Florence) for menswear apparel (January 2018 and June 2018 editions) o Première Vision (Paris) for woven fabrics and wovenwear (Sept 2017 and February 2018 editions) o SpinExpo (Shanghai) for knitting yarns and knitwear (August 2017). o SportsGear (Annecy, France) for sports/outdoor fabrics (November 2017) o TITAS (Taipei) for innovative textiles (October 2017) The stand of AWI’s marketing arm, The Woolmark Company, at the ISPO sport and outdoor trade show in Munich – before opening (top) and after (bottom) generating a good crowd. 52 REPORT OF 2017/18 OPERATIONS – PROCESSING INNOVATION & EDUCATION EXTENSION
AWI Annual Report 2016-17