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Wool Stocktake : AWI Annual Report 2017-18
EDUCATION EXTENSION STRATEGY EXPENDITURE DURING 2017/18 $5,630,000 project expenditure STUDENT EDUCATION INVESTMENT FOCUS Primary/Secondary AWI will continue to develop and make available educational resources such as “Learn About Wool” and “Sam the Lamb” for primary and secondary students. Support will be provided to teachers, including online lesson plans, videos and other materials in line with national curriculums. Tertiary Seminars for tertiary students will be held globally to educate and inspire future generations. AWI will continue to develop a series of education modules covering the entire supply chain, and make available face to face or online. STRATEGIC TARGETS Targets for three-year period 2016/17 to 2018/19 Progress during 2017/18 1. Directly engage participants at an average cost per effective participant of $10. In progress. AWI continues to engage across all levels of student education: primary, secondary and tertiary. KEY RESULTS DURING 2017/18 PRIMARY/SECONDARY • Complementing AWI’s Wool4School fashion design competition, AWI’s Learn About Wool website (www.learnaboutwool.com) and kits, tailored to both primary and high school teachers and students, continued to offer a flexible and interactive range of resources that can easily be incorporated into everyday classroom activities. A new Learn About Wool website with enhanced scope and content was launched in December 2017. • Learn About Wool was promoted at the 2018 National Association of Agricultural Educators biennial conference, held in Tasmania in January. Also at the conference, through the support of AWI, keynote speaker, digital marketer and immersive educator Tim Gentle of Think.Digital shared to the enthralled audience his vision of how to bridge the digital divide between the city and country by using Virtual Reality. • AWI’s Wool4School design competition continues to go from strength to strength. First launched in 2012, Wool4School has involved more than 85,000 students globally not only learning the fundamentals of design but also exploring the benefits and versatility of wool and the fabric it creates. o Now in its eighth year in Australia, the Wool4School competition builds knowledge about Australian Merino wool among the nation’s school students. The design project has been planned carefully to fit within the Design and Technology curriculum of each region. It is open to all Australian school students from years 7 to 12, allowing all high school students to explore the versatility of Australian Merino wool and gain insights into the fashion industry. More than 16,000 Australian school students have registered for the 2018 Wool4School, a 17% increase from last year. o Following the extension of the competition into Hong Kong in 2015, AWI once again held the Wool4School competition in the important textile region of Hong Kong to help the next generation of fashion designers champion Australian wool. o Following the launch of the competition into England in June 2017, the Wool4School competition was extended this year to the whole of the United Kingdom (England, Scotland, Wales and Northern Ireland) for the first time. By putting wool into the minds of the UK’s future fashion designers, Wool4School encourages students in this important market for wool to think innovatively and creatively about the fibre. The competition is open to all school students in Sixth Form or equivalent throughout the UK. Daisy Lines won the Wool4School competition in England with her design using Merino wool for US singer Melanie Martinez. REPORT OF 2017/18 OPERATIONS – PROCESSING INNOVATION & EDUCATION EXTENSION 49
AWI Annual Report 2016-17