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Wool Stocktake : AWI Annual Report 2017-18
STRATEGIC TARGETS Targets for three-year period 2016/17 to 2018/19 Progress during 2017/18 1. Provide multiple channels for shareholders to access and consult AWI directly, in person at specific and industry events or digitally. On target. Woolgrowers can consult with AWI in person at the many industry events across the country attended by AWI staff, plus communicate with AWI via the free AWI Helpline telephone number 1800 070 099, AWI Sydney telephone number (02) 8295 3100, email address email@example.com, the Wool.com ‘Contact Us’ online form, post (including the ‘Feedback Postcard’ distributed with Beyond the Bale, an initiative introduced this year). 2. A greater awareness amongst shareholders of the ongoing research, development and marketing projects conducted by AWI for the wool industry. On target. The latest stakeholder survey (August 2017) showed that woolgrowers believe they are being increasingly informed about the results of AWI’s activities. Information is provided to woolgrowers via Beyond the Bale, the Annual Report, Wool.com website, e-newsletters, podcasts, social media, media and face to face at events. 3. Provide a more customised flow of information to and from shareholders, delivered regularly and digitally through Beyond the Bale quarterly and newsletters monthly. On target. A project to enable woolgrowers to choose, via a preference centre, the type of digital information they receive continues to develop. Building the company’s database of woolgrowers’ emails continued to be a major focus this year. 4. Create the most valued market intelligence in the wool industry. On target. AWI’s Weekly Market Report continues to be well received and a quoted source for reporting in rural media. 5. Continue to provide strong and recognised support for over 50 wool industry events nationwide. On target. AWI has supported significantly more than 50 sheep and wool industry events during the year. KEY RESULTS DURING 2017/18 • Direct communications to woolgrowers continued to be a major focus for AWI this year. Regular communications this year included the Beyond the Bale magazine and related e-newsletter, The Yarn podcast, monthly e-newsletters, the Wool.com website, and various social media channels. AWI also attended and/or presented at significantly more than 50 sheep and wool industry events across the country which enabled growers to directly provide feedback to AWI. • A project to enable woolgrowers to choose, via a preference centre, the type of digital information they receive continues to develop. A major focus this year continued to be the building of the company’s database of woolgrowers’ email addresses to enable them to receive targeted, timely and cost-effective information from AWI. • 28 editions of AWI’s free podcast, The Yarn, were released during the year. The Yarn is an audio report designed to be listened to on a smartphone or on a computer. It includes reports from AWI staff across the world on marketing initiatives to increase the demand for Australian wool, plus AWI’s on-farm and off-farm R&D results. Further details are available at www.wool.com/podcast 28 editions of AWI’s podcast, The Yarn, were released. • AWI’s Weekly Price Reports were provided each Friday via email and are available on the Wool.com and Woolmark.com websites. Woolgrowers can also receive wool prices daily and market intelligence weekly on their mobile phones via SMS. • AWI’s monthly Market Intelligence Reports were provided as part of AWI’s monthly e-newsletter for woolgrowers and on AWI’s websites. • Market intelligence data was also disseminated at various woolgrower and trade events throughout the year. Trade data and market intelligence reports were provided on demand to trade participants, educational institutions, manufacturers and retailers. Ongoing market intelligence wool pricing updates and special interest reports were provided quarterly in Beyond the Bale. There was also physical presentation of market intelligence reporting at trade conferences, seminars, field days and congresses. • Three Australian Wool Production Forecasting Committee reports were released – in August 2017, December 2017 and April 2018. AWI and MLA’s joint Wool and Sheepmeat surveys of producers were conducted in October 2017, February 2018 and June 2018. Four editions of Beyond the Bale were produced. REPORT OF 2017/18 OPERATIONS – WOOLGROWER SERVICES 43
AWI Annual Report 2016-17