by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Wool Stocktake : AWI Annual Report 2017-18
One of many shop window designs of retail giant Marks & Spencer that were on display during Wool Week and promoted wool products. more Campaign for Wool retail partners including Abraham Moon & Sons, Ross Barr, Chinti & Parker, Derek Rose, John Smedley, Clements Ribero, Markus Lupfer and Begg & Co. • There were many other highlights of Wool Week, including clothing brand Jack Wills holding a Wool & Whiskey evening. Vivienne Westwood opened its doors to two special evening events for customers, as did British luxury label Daks. The Brora brand released a collaboration with 2015/16 International Woolmark Prize winners Teatum Jones including some key Merino wool pieces. Dashing Tweeds held in store weaving demonstrations. • The Campaign for Wool, together with three London City wool-related Livery Companies, presented the third annual two-day student, tutor and lecturer seminar Making it in Textiles. About 100 students from 22 colleges gathered in Bradford, Yorkshire to hear industry experts talk about career opportunities in woollen and worsted manufacturing in the region and the importance of the industry's intimate supply chain relationships with global luxury brands, an area where supply chain knowledge will be invaluable to their careers. Day two of the event saw groups of students on tutored visits to Woolmark licensee wool textile manufacturers in the region. JAPAN • In October 2017 as part of Amazon Fashion Week in Tokyo, the Campaign for Wool, The Woolmark Company and Hearst Fujingaho presented an exclusive screening of the award-winning documentary Slowing Down Fast Fashion. Presented by Alex James, the screening provided a unique opportunity for the Japanese fashion industry's top influencers to learn, discuss, and consider the environmental impacts of fashion. It investigated global fashion production and looked at various apparel fibres, assessing their benefits and issues relating to biodegradability, landfill and safety – areas in which wool is particularly strong. AUSTRALIA • Wool Week Australia, an initiative that arose from the global Campaign for Wool was held from 24 May to 3 June 2018, with some of the country’s biggest labels and retailers throwing their support behind the campaign and using an increasing amount of Merino wool within their collections. • With celebrations running across the country, Westfield joined the Wool Week campaign as a major partner, releasing its wool-focused winter campaign in time for Wool Week at 39 centres across Australia and New Zealand, celebrating the growers who produce the fibre and the designers who use it. Championing Merino wool in fashion, activewear and homeware, the campaign showcases wool’s natural benefits and takes customers back to the source of the fibre, filmed on a wool-growing property near Goulburn, NSW, owned by Dave and Skye Ward (see image below). Retailers involved included CUE, David Lawrence, Helen Kaminski, Icebreaker, KOOKAI, MARCS, Otto & Spike, Oxford, Parlour X, R.M Williams, SAAKI, SABA, and Veronica Maine. • Nine Westfield centres across Australia and New Zealand came alive during Wool Week, hosting exclusive events and activations including extreme knitting workshops, visual merchandise displays showcasing retailer wool product, interior design workshops, and fashion exhibitions. • In partnership with the Art Gallery of NSW, Australia’s most-loved extreme knitter, Jacqueline Fink, hosted a series of workshops in the gallery’s Wool Lounge with Australian Merino wool. Jacqueline Fink also created an extreme knitting masterpiece on show in the main window of Sportscraft’s Pitt St Mall store in Sydney during Wool Week. Woolgrowers Dave and Skye Ward and family featured during Wool Week at Westfield shopping centres, pictured here on a giant video screen at Bondi Junction. REPORT OF 2017/18 OPERATIONS – MARKETING 23
AWI Annual Report 2016-17