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Wool Stocktake : AWI Annual Report 2017-18
HIGHLIGHTS OF 2017/18 A partnership with adidas highlighted the performance benefits of Merino wool at this year’s Boston Marathon. The popular and iconic uniforms of Venice’s 443 gondoliers are once again made from wool thanks to an initiative by AWI. AWI and AMSEA have teamed up with five sire evaluation sites to deliver the Merino Lifetime Productivity project. AWI-funded Lifetime Ewe Management courses provided hands-on training to maximise reproduction efficiency. OFF-FARM Increasing presence in the sports and outdoor market AWI continues to promote wool’s presence in the sports and outdoor sector, collaborating with leading brands – such as sporting giant adidas at this year’s Boston Marathon, the most prestigious marathon in the world. See page 18. Wool returns to iconic Venice After the absence of nearly a century, the iconic gondoliers of Venice are wearing wool – and showcasing the fibre in front of the estimated 60,000 tourists that visit Venice every day. The new wool uniform is available for the public to purchase. See page 11. Top marketing award won in India A major retail marketing award has been awarded to AWI in India for its ‘Grown in Australia, Made in India’ campaign that highlights the farm-to-fashion journey of Merino wool – from the production of the fibre in Australia to manufacturing in India. See page 15. International Woolmark Prize The International Woolmark Prize continues to showcase the versatility and quality of Merino wool to the fashion industry – and generate long-term demand by increasing the knowledge of and lifetime loyalty to Australian wool amongst the competition’s designers and alumni across the world. See page 20. Establishing wool’s environmental credentials A new review into microplastic pollution from textiles recommends an increased use of natural non-synthetic materials, such as wool, in global textile markets, because wool biodegrades in marine as well as land environments. See page 36. Digital communications enhanced AWI’s online presence continues to grow with the launch of the new Woolmark.com and digital education initiatives such as virtual reality and augmented reality apps. See page 17. ON-FARM Merino Lifetime Productivity (MLP) project The MLP project is making progress in assessing how well correlated early age assessments and predictions of productivity are with their actual lifetime productivity. The five independent MLP sire evaluation sites are located across Australia. See page 32. New pain relief product available Using data generated from AWI-funded research, the pain relief product Buccalgesic® was approved by the APVMA for mulesing. In addition, the 30-minute wait between application and procedure was removed. There are now three pain relief products available to woolgrowers for routine surgical procedures. See page 25. Lifetime Ewe Management (LTEM) training AWI continues funding on-farm LTEM training in the management and nutrition of breeding ewes to maximise reproduction efficiency. Since LTEM began, more than 4,300 producers have undertaken the hands-on course, through 745 groups. See page 30. Workshops increase flock performance AWI offers three new one-day workshops. Realising Performance Potential complements LTEM, RAMping up Repro improves ram health and performance and Winning With Weaners lifts the lifetime performance of young Merino sheep. See page 30. AWI-supported extension networks The networks continue providing opportunities for woolgrowers to get involved in practical programs that focus on making positive changes to on-farm production and management practices. See page 40. For further information on AWI program operations during 2017/18, refer to the reports beginning on page 10. 4 UP FRONT
AWI Annual Report 2016-17