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Wool Stocktake : AWI Annual Report 2016-17
AWI Hong Kong Technical Manager showing some wool innovations to brand representatives at the Wool Resource Centre. Technology transfer • AWI’s Wool Resource Centre in Hong Kong, launched in April 2016, showcased Australian wool and helped supply chain partners develop, produce and market products in this important region for wool. The multi-functional space acts as a global hub for wool, enabling visitors – including spinners, knitters, weavers, retailers, designers, students and garment makers – to discover the versatility of Australian wool. More than 1,800 people from 220 brands, designers, educational institutions etc visited in 2016/17. Australian woolgrowers travelling to Hong Kong area were also welcomed to the Wool Resource Centre where they received presentations on developments in the region. • By identifying and working with new manufacturing partners in emerging countries, such as Vietnam, AWI’s aim was to support the shift of processing operations out of China, whilst at the same time creating new business opportunities and new demand for Australian wool. • Examples of AWI-developed innovations transferred to companies by AWI offices include Mottled Merino, Vintage Merino, Knitted Merino Denim, Woven Merino Denim, 3D Merino, Merino Retract, Machine Washable Knitted Woven, Sculpture Merino and Mercerised Merino. The Wool Lab • AWI’s The Wool Lab – the seasonal guide to the best wool fabrics and yarns in the world – continues to be a global success and an important tool for the fashion industry, including brands, retailers, manufacturers, spinners, weavers and the media. The Wool Lab contains a selection of the most innovative and quality wool fabrics and yarns commercially available on the market from the best spinners and weavers in the world. • The Wool Lab guide for the spring/summer 2018 retail season was launched at the Pitti Uomo trade show in January 2017. o The edition presented six fashion-oriented themes, along with two themes entirely dedicated to the sports and outdoor industry (Active and Athleisure), highlighting the technical benefits of the natural fibre. For the first time, The Wool Lab also included two books dedicated to Wool Denim. o Following its release, AWI’s team of The Wool Lab specialists had more than 400 one-on-one meetings with clients to present the edition, an increase of about 70 meetings from the previous spring/summer edition. The spring/summer 2017 season generated more than 10,500 requests for swatches from clients, an increase of about 1,500 swatches compared to the previous spring/summer season. Notably, the most popular swatch requests were those contained in the ‘Sport Athleisure’ and ‘Sport Active’ themes. • The Wool Lab guide for autumn/winter 2018/19 was launched in June 2017 at Pitti Uomo. o Seven fashion-oriented themes were presented. In addition, The Wool Lab Sport and The Wool Lab Denim returned this season, with each of the popular books updated to include the latest innovations and technical fabrics. o Following the release of the autumn/winter 2017/18 edition in June 2016, our team this year had more than 300 one-on-one meetings with clients showcasing the edition, with about 10,000 swatch requests from clients, an increase of about 1,500 requests from the previous autumn/winter season. • Clients across the world to which The Wool Lab was presented were located in Australia, Benelux, Czech Republic, China, France, Germany, Hong Kong, India, Italy, Korea, North Europe, Turkey, UK and USA. • Both editions of The Wool Lab were also released in a preview format for spinners and weavers (for purchase – see www.woolmark.com/inspiration/ the-wool-lab) three months prior to the release of the main The Wool Lab book. • A magazine of both editions of The Wool Lab Preview was also made available for purchase (see www.woolmark.com/inspiration/the-wool-lab) for a broader audience. The magazine is sold in the best trade fairs and professional bookstores between the most leading trend books (such as Views, Trends, Collezione etc). The magazine is distributed in more than 25 countries and has achieved a sales target of 250 copies sold worldwide per season. The availability of the magazine in the best bookstores and fairs helps to increase the awareness of The Wool Lab and allows AWI to become a market reference in wool products and innovation research for all fashion and textile professionals. AWI’s The Wool Lab – the seasonal guide to the best wool fabrics and yarns in the world – continues to be a global success and an important tool for the fashion industry, including brands, retailers, manufacturers, spinners, weavers and the media. 46 REPORT OF 2016/17 OPERATIONS – PROCESSING INNOVATION & EDUCATION EXTENSION
AWI Annual Report 2015-16