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Wool Stocktake : AWI Annual Report 2016-17
STRATEGIC TARGETS (continued) Targets for three-year period 2016/17 to 2018/19 Progress during 2016/17 3. TWL will seek to deliver a minimum of 350 client meetings and to determine the extent to which our clients use TWL in their products. On track. More than 700 client meetings were held for the two TWL editions released this year. Many of the most important fashion and sports brands (such as Nike, adidas, Hermes, Armani, Max Mara, Burberry and Ralph Lauren) use TWL as an important sourcing guide. KEY RESULTS DURING 2016/17 Trade shows and other trade development • AWI attended or exhibited at 18 international trade shows to showcase its new product developments and The Wool Lab to brands and retailers and inform them about the benefits of wool. The target audience at each of these trade shows is retail buying teams, designers and manufacturers. Trade shows at which AWI exhibited during 2016/17 included: o Heimtextil (Frankfurt) for interior textiles o India Fashion Forum (Mumbai) for apparel fabrics o Intertextile (Shanghai) for apparel fabrics o ISPO (Munich) for sports and outdoor wear o Japan Best Knit (Tokyo) for knitwear and textiles o Milano Unica (Milan) for high end textiles and fashion (Sept 2016 and February 2017 editions) o Outdoor Retailer (Salt Lake City) for outdoor wear (a networking event was also held by AWI for industry guests) o Pitti Filati (Florence) for knitting yarns and knitwear (January 2017 and June 2017 editions) o Pitti Uomo (Florence) for menswear apparel (January 2017 and June 2017 editions) o Première Vision (Paris) for woven fabrics and wovenwear (Sept 2016 and February 2017 editions) o SpinExpo (Shanghai) for knitting yarns and knitwear (a Merino Wool seminar was also held by AWI at SpinExpo). • AWI’s presence at trade shows provides an important source of leads for continual business development as well as the opportunity to support our trade partners. Following the trade shows, workshops about AWI’s innovation collections and The Wool Lab (see following page) were held individually with retailers and brands. • In a first for Australia, seven emerging Australian designers were on show together in June 2017 in Florence, Italy, at a special presentation dubbed Guest Nation Australia during the Pitti Uomo trade show. Each of the Australian designers presented their Spring/Summer collections, highlighting the adaptability of Australian Merino wool and its suitability for all climates. The project was undertaken in collaboration with AWI and the Australian Fashion Chamber. • AWI launched its Loom to London program in 2013 as an innovative way to introduce emerging UK designers to select British mills, and to improve their understanding of wool textile production. The latest designer to join the program this year was London-based designer Sadie Williams. • In efforts to increase the use of Merino wool in India, AWI conducted workshops to educate manufacturers and exporters – including those located in Tirupur, the major textile hub and knitwear capital of India – about the natural properties of the fibre and upskill their technical expertise. • The AWI Marketing team supported AWI’s presence at trade shows and trade development by providing marketing collateral, from trade show booth design to bespoke presentations for key brands. • Expert advice on engagement strategies with the global textile trade was secured from notable consultants including Fabrizio Servente (Italy) and Peter Ackroyd (UK). AWI attended or exhibited at 18 international trade shows to showcase its new product developments and The Wool Lab to brands and retailers and inform them about the benefits of wool. REPORT OF 2016/17 OPERATIONS – PROCESSING INNOVATION & EDUCATION EXTENSION 45
AWI Annual Report 2015-16