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Wool Stocktake : AWI Annual Report 2016-17
KEY RESULTS DURING 2016/17 Primary/Secondary • AWI’s Wool4School fashion design competition continues to go from strength to strength. First launched in 2012, Wool4School has involved more than 50,000 students in Australia and Hong Kong not only learning the fundamentals of fashion design but also exploring the benefits and versatility of wool and the fabric it creates. o Now in its seventh year in Australia, the Wool4School competition builds knowledge about Australian Merino wool among the nation’s school students. The fashion design project has been planned carefully to fit within the Design and Technology curriculum of each region. The design competition in Australia expanded in 2017 to include Year 12 students, allowing all high school students to explore the versatility of Australian Merino wool and gain insights into the fashion industry. More than 13,700 Australian school students have registered for the 2017 Wool4School, a 12% increase from last year. o Following the extension of the competition into Hong Kong in 2015, AWI once again held the Wool4School competition in the important textile region of Hong Kong to help the next generation of fashion designers champion Australian wool. o The Wool4School competition was launched for the first time in England in June 2017. By putting wool into the minds of England’s future fashion designers, Wool4School encourages students in this important market for wool to think innovatively and creatively about the fibre. The competition is open to all school students in Sixth Form or equivalent throughout England. • As an extension of AWI’s successful Wool4School fashion design competition, AWI’s Learn About Wool website (www.learnaboutwool.com) and kits, tailored to both primary and high school teachers and students, continued to offer a flexible and interactive range of resources that can easily be incorporated into everyday classroom activities. A new Learn About Wool website with enhanced scope and content has been developed for launch in the third quarter of 2017. Tertiary • Seminars explaining the attributes, benefits and versatility of wool to textile and fashion students in the early stage of their career are an important component of AWI strategy. Examples of this type of seminar held this year are: o the ‘Naturally Inspiring’ seminars held in Melbourne (Hawthorn and Brunswick) in August 2016, Adelaide in October 2016, Perth in March 2017 and Sydney in June 2017 that were attended by more than 800 students; and overseas in London in February 2017 and Istanbul in April 2017 o workshops at the Japanese branch of international fashion design and business institute ESMOD; and the Merino Wool seminars held at the Première Vision trade shows in September 2016 and February 2017. The Year 10 winner of last year’s Wool4School competition – which had a sporting theme – Annie Liao (centre), from Radford College, Canberra, saw her equestrian design brought to life by leading fashion designer Jonathan Ward (left), and was lucky enough to feature in her very own photo shoot with Girlfriend magazine. Turkish students at the Naturally Inspiring seminar in Istanbul using virtual reality headsets to see what life is like on an Australian Merino wool-growing property. REPORT OF 2016/17 OPERATIONS – PROCESSING INNOVATION & EDUCATION EXTENSION 43
AWI Annual Report 2015-16