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Wool Stocktake : AWI Annual Report 2016-17
PROCESSING INNOVATION & EDUCATION EXTENSION OBJECTIVE Increase the profitability and sustainability of wool processing. OUTCOMES • Develop new innovative manufacturing processes. • Develop new product ranges based on newly developed processes launched globally in collaboration with the marketing team. • Manufacturers mainly in emerging countries, new to wool, using established wool technologies. • Improved links with logistics companies that facilitate imports of Australian wool into new markets. STRATEGIES PROCESSING INNOVATION By assisting (through transfer of innovations) manufacturers to adopt innovative technologies which add significant value, either functionally (e.g. moisture management properties) or aesthetically (new textures) so their products will attract higher premiums. This in turn will lead them to become more profitable, and thus more likely to stay in wool and willing to pay a higher price for it. EDUCATION EXTENSION Education and training of supply chain participants ensures wool remains a competitive processing sector against other fibres and inspires designers, brands and retailers to use wool in their product ranges, and ideally, to leverage the intrinsic properties of wool to grow profitable demand for their products. PROGRAMS: • Student Education • Trade Extension • Consumer Education 40 REPORT OF 2016/17 OPERATIONS – PROCESSING INNOVATION & EDUCATION EXTENSION
AWI Annual Report 2015-16