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Wool Stocktake : AWI Annual Report 2016-17
CONSULTATION STRATEGY EXPENDITURE DURING 2016/17 $946,000 project expenditure WOOLGROWER INVESTMENT FOCUS 1. Initiate and conduct regular and requested woolgrower consultation & engagement. 2. Host AWI events and shareholder engagement, often coordinated alongside and within existing local and state industry events. 3. Conduct more individualised consultation events upon request from very large shareholders. 4. Ongoing support for national and international wool industry events. 5. Have a greater two-way information exchange with woolgrowers. STRATEGIC TARGETS Targets for three-year period 2016/17 to 2018/19 Progress during 2016/17 1. Provide multiple channels for shareholders to access and consult AWI directly, in person at specific and industry events or digitally. On target. Woolgrowers can consult with AWI in person at the many industry events across the country attended by AWI staff, and digitally access information about AWI via web, e-newsletters and social media. 2. A greater awareness amongst shareholders of the ongoing research, development and marketing projects conducted by AWI for the wool industry. In progress. Information is provided via the Annual Report, Beyond the Bale, web, e-newsletters, podcasts, social media, media and face to face at events. The annual stakeholder survey is under way. 3. Provide a more customised flow of information to and from shareholders, delivered regularly and digitally through Beyond the Bale quarterly and newsletters monthly. On target. A project to enable woolgrowers to choose, via a preference centre, the type of digital information they receive is under way. Building the company’s database of woolgrowers’ emails has been a major focus this year. 4. Create the most valued market intelligence in the wool industry. On target. AWI’s Weekly Market Report continues to be well received and a quoted source for reporting in rural media. 5. Continue to provide strong and recognised support for over 50 wool industry events nationwide. On target. AWI has supported more than 50 sheep and wool industry events during the year. KEY RESULTS DURING 2016/17 • Enhancing direct communications to woolgrowers has been a major focus for AWI this year. Regular communications this year included the quarterly Beyond the Bale magazine and related e-newsletter, The Yarn podcast, monthly e- newsletters, the Wool.com website, and various social media channels. AWI also attended and/or presented at more than 50 sheep and wool industry events across the country which enabled woolgrowers to directly consult with and provide feedback to AWI. • A project to enable woolgrowers to choose, via a preference centre, the type of digital information they receive is under way. A major focus this year has also been the building of the company’s database of woolgrowers’ emails to enable woolgrowers to receive targeted, timely and cost- effective information from AWI. • AWI’s free new podcast, The Yarn, which was launched in 2016/17, has been well received by woolgrowers. It is an audio report designed to be listened to on a smartphone or on a computer. It includes reports from AWI staff across the world on marketing initiatives to increase the demand for Australian wool, plus AWI’s on-farm and off-farm R&D results. Further details are available at www.wool.com/podcast • AWI’s Weekly Price Reports were provided each Friday via email and were available on the Wool.com and Woolmark.com websites. In a new initiative, AWI began this year to send wool prices daily and market intelligence weekly direct to woolgrowers’ mobile phones via SMS. • AWI’s monthly Market Intelligence Reports were provided as part of AWI’s monthly e-newsletter for woolgrowers and on the Wool.com and Woolmark.com websites. • Market intelligence data was also disseminated at various woolgrower and trade events throughout the year. Trade data and market intelligence reports were provided on demand to trade participants, educational institutions, manufacturers and retailers. Ongoing market intelligence wool pricing updates and special interest reports were provided quarterly in Beyond the Bale. There was also physical presentation of market intelligence reporting at trade conferences, seminars, field days and congresses. • Three Australian Wool Production Forecasting Committee reports were released – in August 2016, December 2016 and April 2017. AWI and MLA’s joint Wool and Sheepmeat surveys of producers were conducted in October 2016, February 2017 and June 2017. 38 REPORT OF 2016/17 OPERATIONS – WOOLGROWER SERVICES
AWI Annual Report 2015-16
AWI Annual Report 2017-18