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Wool Stocktake : AWI Annual Report 2015-16
MONITORING & EVALUATION ACROSS AWI Over 2015/16, AWI continued to strengthen evaluation and reporting processes across the organisation, consistent with AWI’s Monitoring and Evaluation (M&E) framework (2014). Our overriding objective was to continue to develop M&E processes that effectively link the three-year Strategic Plan with operational activities across all areas of AWI investment. Key elements of the developed approach include: Strategic targets Sound performance measurement and reporting is based on measuring progress towards set targets on a regular basis. The specification of targets drives investment and allocation of staff resources in specific activities, and the extent to which they are achieved will determine the success or otherwise of AWI through time. These targets also provided a point of reference for the reporting of progress in AWI’s Annual Reports, the 2015 Independent Review of Performance by Deloitte and the 2016 assessment of AWI performance against the 2013-16 Strategic Plan by AWI’s Evaluation Group. Processes to report progress and plan future investment AWI has continued to refine its internal planning and reporting systems to assess investment performance and to make any changes required in strategic direction. This process placed emphasis on the responsibility, at all levels in the organisation, to manage investment funds to maximise returns to Australian woolgrowers and other stakeholders. Over 2015/16, progress against Strategic Plan targets were assessed and reported quarterly to the AWI Board. Program Achievement Reports have been streamlined to better integrate financial and project data with broader Program targets and allocation of staff across AWI’s global network. AWI has continued to commission external reviews of investment programs. To date 28 programs have been evaluated, and over 2015/16 evaluation processes were increasingly built into routine program management functions. All program evaluations will be fully internalised over the 2016-2019 Strategic Planning period and audited by external parties on a regular basis. Robust and relevant data collection Effective M&E requires ‘real time’ data on investment impacts so that any changes can be readily managed and changes made accordingly. More important, AWI recognises the need to firmly embed data collection methods and processes to demonstrate investment impacts for individual programs on an on-going basis rather than as a separate and unrelated activity once investment has ceased. Over 2015/16, data collection methods and processes have continued to be developed and are now established across all areas of AWI investment. Over 2015/16 considerable effort was directed at implementing robust data collections to support the evaluation of AWI marketing programs. AWI’s marketing data collection processes include: • Consumer attitudes changes – AWI continues to commission an annual global consumer tracking survey (Nielsen) to measure changes in consumer attitudes toward wool and willingness to pay. These surveys also test consumer attitudes towards key AWI marketing campaigns and platforms such as the International Woolmark Prize, Cool Wool, No Finer Feeling and the Campaign for Wool. • Partner sales data – AWI marketing programs are typically delivered in partnership with global apparel businesses and brands. Data on sales volumes are provided by partners on a confidential basis so that global impacts on wool sale volumes can be determined. • Consumer exit surveys – consumer exit surveys have been successfully developed and implemented using iPads in selected partner stores. Data is collected at the point of sale and is used to identify the share of sales volume reported by partners that represents new demand. AUDIT AWI continues to maintain a strong focus on accountability and on its internal control environment. It engages the services of the following leading professional services firms: PricewaterhouseCoopers is engaged annually to conduct the external audit and report to shareholders. Ernst & Young and PricewaterhouseCoopers provide specific advice on taxation and other related matters pertaining to AWI and The Woolmark Company, as required. GOVERNMENT FUNDING AND RESEARCH PRIORITIES The Australian Government is a major investor in AWI, collecting and disbursing statutory levies and providing taxpayer funds for eligible industry research, development and extension (RD&E) activities. As the wool industry’s rural Research and Development Corporation (RDC), AWI is the Australian Government's primary vehicle for funding innovation in the wool industry. National RD&E Framework AWI’s plans for RD&E delivery align where relevant with the National RD&E Framework, an Australian Government initiative to improve the efficiency and effectiveness of RD&E delivery nationally. The initiative includes strategies for all agricultural sectors including wool, and cross sector strategies including animal welfare, biosecurity and climate change. The RDCs, including AWI, the State Government agencies, CSIRO and universities are all signatories to the initiative. AWI participates in the National RD&E Framework through its own sector strategy, the National Wool RD&E Strategy, and also through support for three cross- sectoral Strategies, in partnership with other RDCs – the National Animal Welfare RD&E Strategy, the Climate Change Research Strategy for Primary Industries, and the National Animal Biosecurity RD&E Strategy. 54 GOOD BUSINESS
AWI Annual Report 2014-15
AWI Annual Report 2016-17