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Wool Stocktake : AWI Annual Report 2015-16
STRATEGY 13: WOOLMARK STRATEGY 13 RESOURCES DURING 2015/16 $790,000 project expenditure + 11 AWI staff (full time equivalent) INVESTMENT FOCUS • Demonstrate through market research an increase in consumer understanding of the Woolmark brand as a wool content and quality symbol for textile products over the 3 year period. • Improved Key Account Management processes, with partners having a clear service offer and improved satisfaction in their relationship with The Woolmark Company. • A robust, skilled international network that successfully executes global and local marketing campaigns and product development initiatives. • Authorisation of a network of independent, high–quality and reliable laboratories used for Woolmark testing globally. • Respond appropriately to changing commercial drivers to ensure the ongoing relevance and applicability of Woolmark Specifications and Test Methods. This includes the development of new Specifications and Test Methods to support opportunities for new Woolmark product certification. STRATEGIC TARGETS Targets for three-year period 2013/14 to 2015/16 Progress during 2015/16 During 2013 stabilise our licence numbers globally relative to 2012 levels. The international network will then grow licence numbers by 2% year on year. Minor Slippage. Consolidation of the global wool textile industry has resulted in slight declines overall. Increase the use of Woolmark, Woolmark Blend and Wool Blend tickets on end products by 5% year on year. Achieved. Growth in ticket and label volumes has been reported through TWC’s preferred supplier. The Woolmark Company is positioned as the authority on wool and the leader in Merino wool innovation. Achieved. Anecdotal feedback from trade partners supports this. Maintain licensee revenue in real terms. Minor slippage. Income in US$ declined. Declines in recent years have reduced against long term trends. Consistent application of the three-stage quality control program (Acceptance testing, Quality Assurance testing and Retail sampling), demonstrated by the objective data obtained from AWI’s authorised laboratories. Achieved. AWI has continued to focus on robust and consistent application of the testing and QC procedures globally. Measurable improvement in the perception of the Woolmark as a quality symbol. Achieved. Global consumer survey data shows an improvement in the perception of the Woolmark symbol as a mark of quality in 2015. 48 REPORT OF 2015/16 OPERATIONS – GLOBAL BUSINESS SERVICES
AWI Annual Report 2014-15
AWI Annual Report 2016-17