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Wool Stocktake : AWI Annual Report 2015-16
STRATEGY 12: TRADE EDUCATION Note: Aspects of this program were undertaken in conjunction with Strategy 8’s Trade Engagement and Marketing Services program; refer page 33. STRATEGY 12 RESOURCES DURING 2015/16 $3,901,000 project expenditure + 29 AWI staff (full time equivalent) INVESTMENT FOCUS • Educational Resource Development. This will involve the updating and consolidating AWI trade manuals, including development of an online format for the manual and technical notes. Secondary school and tertiary education materials will also be updated and transferred to a digital format. AWI will continue to support retail and brand partners with relevant training materials and point of sale fact sheets and videos. • Material Delivery. AWI will continue to provide training to trade participants, through individual mill visits and regular presentations, workshops and seminars. • Trade Shows. AWI will continue to exhibit at the most influential trade shows that will support investment across our Off-Farm and Marketing areas. AWI’s presence at trade shows provides an important source of leads for continual business development as well as the opportunity to support our trade partners. • We will use these trade shows to affirm The Woolmark Company’s role as a leading authority in the fashion and textile industry, through media coverage and B2B partner feedback (including post-trade show follow up). • Delivery of The Wool Lab, by face-to-face and digital media. STRATEGIC TARGETS Targets for three-year period 2013/14 to 2015/16 Progress during 2015/16 Operate under a fixed annual budget, maximise access to educational material across three levels of relevance (consumer, trade and manufacturing). Achieved. Operating under a fixed annual budget maximise trade participants attaining certification. Achieved. Operating under a fixed annual budget, maximise trade visitors and leads from trade show exhibitions. Achieved. Complete 350 presentations of The Wool Lab to pipeline businesses each year, achieving a minimum annual editorial value of €200,000 and a base revenue increase from €300,000 to €450,000 by 2016. Achieved. More than 630 presentations to pipeline businesses (designers, manufacturers, etc) and more than 17,000 swatches requests were generated (for potential business) this year. Annual editorial value is worth more than €600,000. REPORT OF 2015/16 OPERATIONS – GLOBAL BUSINESS SERVICES 47
AWI Annual Report 2014-15
AWI Annual Report 2016-17