by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Wool Stocktake : AWI Annual Report 2015-16
STRATEGY 10: BUSINESS INTELLIGENCE & MEASUREMENT STRATEGY 10 RESOURCES DURING 2015/16 $970,000 project expenditure + 1 AWI staff (full time equivalent) INVESTMENT FOCUS • Maintenance and improvement of Australia’s capacity to predict wool production volumes and value. • Maintaining a retail and trade intelligence database, and disseminating this in a timely fashion to AWI partners and other stakeholders. • Tracking consumer attitudes, awareness, and barriers to consumption in key wool retail markets. • The 2010-13 Strategic Plan placed significant emphasis on Business Intelligence. Reflecting the rapidly changing consumer market environment, and rapid evolution of regional wool textile activity, the current Strategic Plan will increase emphasis in this area. • Overall, our intent is to comfortably exceed AWI's statutory obligations for measurement and evaluation, ensuring that measurement and evaluation processes are effectively integrated in all areas of AWI’s planning and operations. STRATEGIC TARGETS Targets for three-year period 2013/14 to 2015/16 Progress during 2015/16 Business intelligence: Accurate forecasting of Australian wool production. Achieved. Three Australian Wool Production Forecasting Committee reports were released – in August 2015, December 2015 and April 2016. AWI and MLA’s joint ‘Wool and Sheepmeat’ surveys of producers were conducted in October 2015, February 2016 and June 2016. Business intelligence: Generate and disseminate analysis of global retail and trade market data. Achieved. AWI’s monthly Market Intelligence Reports were provided as part of AWI’s monthly e-newsletter for Australian woolgrowers and on the Wool.com and Woolmark.com websites. AWI’s Weekly Price Reports were provided each Friday via email and were available on the Wool.com and Woolmark.com websites. Market intelligence data was also disseminated at various woolgrower and trade events throughout the year. Trade data and market intelligence reports were provided on demand to trade participants, educational institutions, manufacturers and retailers. Ongoing market intelligence wool pricing updates and special interest reports were provided quarterly in Beyond the Bale. There was also physical presentation of market intelligence reporting at trade conferences, seminars, field days and congresses. Business intelligence: Monitor consumer attitudes and awareness. Achieved. AWI continued to collect consumer insight and trend monitor information from a range of sources – these have been provided to key staff in the AWI Marketing and Global Business Development areas. Consumer tracking surveys continued to be undertaken to assess consumer attitudes and awareness to wool and Merino products, barriers to increased consumption, target consumer segments, and consumer information-sourcing behaviours. Monitoring & Evaluation: Implement evaluation plans for all AWI program investment areas. Achieved. Evaluation approaches successfully developed for all investment areas and performance reporting to the AWI Board on a quarterly basis. Monitoring & Evaluation: Comprehensive reporting of investment performance. Achieved. 28 program evaluations completed as well as an assessment of returns to Australian woolgrowers on total investment over 2013-2016. Monitoring & Evaluation: Routine evaluation of all investment proposals. Partly Achieved. Internal processes adhered to for evaluation of only on-farm investment proposals received. REPORT OF 2015/16 OPERATIONS – GLOBAL BUSINESS SERVICES 45
AWI Annual Report 2014-15
AWI Annual Report 2016-17