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Wool Stocktake : AWI Annual Report 2015-16
Wool Resource, Development and Education Centres • AWI opened a Wool Resource Centre in Hong Kong to showcase Australian wool and help supply chain partners develop, produce and market products in this important region for wool. The multi-functional space will act as a global hub for wool, enabling visitors – including spinners, knitters, weavers, retailers, designers, students and garment makers – to discover the versatility of Australian wool. Australian woolgrowers travelling to Hong Kong area are also welcome to visit the Wool Resource Centre and utilise it as an office space for meetings or presentations to industry. • The Wool Development Centre (WDC), established in China in October 2013 by AWI and leading woollen textile enterprises The Nanshan Group, has this year been successful at developing innovative, high-value woven fabrics produced from Australian Merino wool. An example is the development of the Nanshan Group’s new NEULANA fabric range, launched at the Intertextile trade show in Shanghai in October 2015. The initial work was carried out on sample equipment at the WDC, before scaling up to industrial scale production. • The International Wool Education Centre (I-WEC), opened in China in October 2014 to complement the WDC, this year continued to educate university students on most aspects of wool manufacturing. Both the WDC and the I-WEC are helping drive the expansion of the Chinese wool textile industry. Student education • AWI supported leading textile student design prizes to educate early career textile designers about the benefits of working with Merino wool. Examples this year included the UK’s Texprint design award and the Bradford Textile Society design award, the Hong Kong PolyU Institute of Textiles and Clothing’s graduation award, the China Graduate Fashion Week awards, and locally the St George TAFE NSW Tailoring award in Sydney. • Seminars explaining the attributes, benefits and versatility of wool to textile and fashion students in the early stage of their career are an important component of AWI strategy. Examples of this type of seminar held this year are the ‘Naturally Inspiring’ seminars held in London in February 2016, Sydney in August 2015 and June 2016, and two in Melbourne in August 2015, the Merino Wool seminar held at the Première Vision trade show in AWI CEO Stuart McCullough, AWI Chairman Wal Merriman, the Australian Consular General in Hong Kong Paul Tighe and the Hon Felix Chung of the Legislative Council of Hong Kong (Textiles & Garment constituency) at the launch of the Wool Resource Centre. Students from the Istanbul Fashion Academy in Turkey on an AWI-supported visit to one of the world’s largest wool fabric producing companies in the world – the Altınyıldız factory – to learn about Merino wool fabric and apparel production. February 2016, and the inaugural ‘Merino Wool - From Farm to Runway’ seminar in China in May 2016. AWI and luxury fashion label Missoni also joined forces to show Italian design students, on a Master’s course in Knitting Design, how Merino wool can be used in knitwear for all seasons. • AWI helps support wool supply chain study tours of Australia for students. Examples this year included tertiary students at New York’s Fashion Institute of Technology in January 2016, the winners of the AWI-supported Hong Kong PolyU Institute of Textiles and Clothing’s graduation awards in August 2015 and four ‘Biella Masters’ postgraduate students in September 2015. • AWI helps support wool supply chain tours for overseas students. An example this year was students from the Istanbul Fashion Academy who visited the Altınyıldız factory in Turkey to gain insights into the production process that transforms Merino wool fibre into finished product. • AWI continued to hold its successful Wool Appreciation Courses offering insights into the production pipeline of Merino wool apparel – from fibre to garment. It also details the unique benefits, performance and fabric attributes of wool and wool products. Delivered by AWI’s technical experts to brands, designers and manufacturers, the courses can be tailor-made for individual companies and educational institutions, to provide simple and practical explanations of wool processing. • AWI’s Wool4School fashion design competition continues to go from strength to strength. Now in its sixth year, the Wool4School competition builds knowledge about wool among Australian school students. The fashion design project has been planned carefully to fit within the Australian Design and Technology curriculum. More than 12,000 Australian school students have registered for the 2016 Wool4School, a 23% increase from last year. • Following on from last year’s successful launch of Wool4School in Hong Kong, AWI once again held the competition in this important textile region to help the next generation champion Australian wool. • As an extension of AWI’s successful Wool4School fashion design competition, AWI’s ‘Learn About Wool’ website (www.learnaboutwool.com), tailored to both primary and high school teachers and students, continued to offers a flexible and interactive range of resources that can easily be incorporated into everyday classroom activities. REPORT OF 2015/16 OPERATIONS – MARKETING 35
AWI Annual Report 2014-15
AWI Annual Report 2016-17