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Wool Stocktake : AWI Annual Report 2015-16
HIGHLIGHTS OF 2015/16 Members of the Lifetime Ewe Management group at Frankland in WA developing their condition scoring skills. A premium woven 100 per cent Merino wool fabric from The Nanshan Group, developed with support from AWI. Campaign for Wool: Models showcasing the very best wool apparel amongst the sheep, the media and the public on Savile Row. ON-FARM R&D Lifetime Ewe Management (LTEM) training AWI continued funding hands-on on-farm LTEM training for producers in the management and nutrition of breeding ewes to maximise reproduction efficiency. In 2015/16, 400 producers funded by the most recent AWI contract graduated from LTEM and an additional 570 producers are still currently enrolled. See page 16. Wild dog control 28 new community wild dog control groups were established in 2015/16, with 43 currently active groups at 30 June 2016, through funding from AWI. See page 12. Flystrike R&D continued AWI continued to fast track its R&D program, including genetic research and breeding, to deliver welfare improved methods of flystrike prevention. See page 11. National Merino Challenge (NMC) educational initiative The NMC this year attracted 138 participants. To date, over four years, 363 students have participated in the NMC from more than 25 schools, TAFEs, colleges and universities. See page 23. OFF-FARM R&D New range of innovative wool fabrics Collaboration between AWI and one of China’s leading textile enterprises, The Nanshan Group, has created a new innovative range of 100 per cent Merino wool fabrics. See page 26. Skin health studies benefit Merino wool The combination of skin health studies of eczema and allergy are challenging the strongly held consumer perceptions of wool as prickly to wear and a cause of allergy. See page 27. New supply chain for Australian wool AWI is working with more than 50 manufacturers in Vietnam to help them develop wool products and establish a complete supply chain in the SE Asia country. See page 25. MARKETING Campaign for Wool The Campaign for Wool, which educates consumers about the environmental benefits of wool, continues to be celebrated on an unprecedented scale, driving a new demand for wool across international consumer markets. See page 36. International Woolmark Prize The International Woolmark Prize continues to be AWI’s most successful marketing strategy, showcasing the versatility and quality of Merino wool to the fashion industry, and providing design talent across the globe with the opportunity to be stocked in some of the world’s most influential retailers. See page 38. The Wool Lab AWI’s The Wool Lab – the seasonal guide to the best wool fabrics and yarns in the world – continued to be a global success and an important tool for the fashion industry, including brands, retailers, manufacturers, spinners and weavers. See page 33. Digital communications enhanced AWI boosted its digital and social media communications and engagement with its three key stakeholder groups: woolgrowers, consumers and the textile trade. See page 31. For further information on AWI program operations during 2015/16, refer to the reports beginning on page 10. 4 UP FRONT
AWI Annual Report 2014-15
AWI Annual Report 2016-17