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Wool Stocktake : AWI Annual Report 2014-15
$877,000 project expenditure + 14.1 AWI staff (full time equivalent) • Demonstrate through market research an increase in consumer understanding of the Woolmark brand as a wool content and quality symbol for textile products over the 3 year period. • Improved Key Account Management processes, with partners having a clear service offer and improved satisfaction in their relationship with The Woolmark Company. • A robust, skilled international network that successfully executes global and local marketing campaigns and product development initiatives. • Authorisation of a network of independent, high--quality and reliable laboratories used for Woolmark testing globally. • Respond appropriately to changing commercial drivers to ensure the ongoing relevance and applicability of Woolmark Specifications and Test Methods. This includes the development of new Specifications and Test Methods to support opportunities for new Woolmark product certification. During 2013 stabilise our licence numbers globally relative to 2012 levels. The international network will then grow licence numbers by 2% year on year. Licence numbers were stable in 2014/15 compared to 2013/14. Increase the use of Woolmark, Woolmark Blend and Wool Blend tickets on end products by 5% year on year. Ticket and label sales have steadily increased over the 2014/15 year. The Woolmark Company is positioned as the authority on wool and the leader in Merino wool innovation. Maintain licensee revenue in real terms. Consistent application of the three-stage quality control program (Acceptance testing, Quality Assurance testing and Retail sampling), demonstrated by the objective data obtained from AWI's authorised laboratories. AWI focus has been on robust acceptance testing and retail sampling; in the past 12 months, head office has worked with the international network to improve our regular quality assurance testing program. Measurable improvement in the perception of the Woolmark as a quality symbol. REPORT OF 2014/15 OPERATIONS -- GLOBAL BUSINESS SERVICES
AWI Annual Report 2013-14
AWI Annual Report 2015-16