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Wool Stocktake : AWI Annual Report 2014-15
Local control groups undertook on-ground activities to combat wild dogs. adidas has launched a range of seamless, Wool Primeknit Tee sports shirts. 2014 IWP winner Rahul Mishra's collection was rolled out into stores across the world. Funding was made available under AWI's 'Community Wild Dog Control Initiative' to local groups to undertake wild dog control activities. 24 new community wild dog control groups were established in 2014/15. Wild dog co-ordinators continued to facilitate collaboration between landholders and with other key stakeholders, locally and across shires. See page 12. AWI funding of hands-on on-farm LTEM training enabled 500 producers to partake and complete the course, resulting in the producers achieving an 11% increase in the number of lambs weaned, a 36% reduction in ewe mortality and a 23% increase in stocking rate. See page 15. AWI continued to fast track its R&D program, including genetic research and breeding and intradermals, to deliver welfare improved methods of flystrike prevention. See page 11. At recent sports and outdoor trade shows, the number of products incorporating Merino wool -- from base-layers to outerwear, and across a variety of sports of varying intensity levels -- continued to increase. See page 29. A recently published scientific study proposes a new set of methods for use in LCAs where wool is produced alongside meat, which gives a more positive assessment of wool's environmental credentials. See page 27. To grow a sustainable supply chain in Vietnam, AWI has helped Vietnamese companies to develop wool products and introduced Vietnamese manufacturers to retail buyers from Japan and Korea. See page 23. The International Woolmark Prize is AWI's most successful marketing strategy, showcasing the versatility and quality of Merino wool to the fashion and textile industries, and providing design talent across the globe with the opportunity to be stocked in some of the world's most influential retailers. See page 38. The number of Cool Wool ticket and label sales grew by an impressive 187% last year, demonstrating the increasing demand for Merino wool in the spring/summer season as well as in those markets that have warm climates. See page 42. The Campaign for Wool, which educates consumers about the environmental benefits of wool, continues to be celebrated on an unprecedented scale, driving a new demand for wool across international consumer markets. See page 37. AWI launched its Fibre of Football campaign in 2014. AFL clubs began selling Australian wool products for the first time in decades. 100 per cent wool retro football jumpers, scarves and beanies are available, as well as knit kits in club colours. See page 43. For further information on AWI program operations during 2014/15, refer to the reports beginning on page 10. UP FRONT
AWI Annual Report 2013-14
AWI Annual Report 2015-16