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Wool Stocktake : AWI Annual Report 2013-14
AWI's investment in on-farm R&D, off-farm R&D and marketing requires the company to consult a wide range of stakeholders along the supply chain -- from woolgrowers to consumers. While AWI has a robust and broad-ranging consultative framework, engagement with woolgrowers remains a key priority. In 2013/14 AWI continued to implement an industry engagement strategy to establish and nurture relationships with woolgrowers to improve awareness of AWI's activities, promote two-way exchanges of information, and ensure stakeholder views are incorporated into key corporate planning and activities. The strategy also includes engaging supply chain partners who value and support AWI by partnering in business strategies that deliver benefits to the Australian wool industry. These relationships assist AWI in delivering market information and RD&M outcomes for Australian woolgrowers. Examples by which AWI engaged stakeholders during 2013/14 include: Biannual Woolgrower Forums Woolgrower Industry Consultative Committee (ICC) meetings -- containing delegates from the Australian Association of Stud Merino Breeders, Australian Superfine Wool Growers' Association, Australian Wool Growers Association, WoolProducers Australia, Pastoralists & Graziers Association (PGA) - Western Australia, a non-Merino breed representative. The Department of Agriculture is an observer of the ICC. Regular meetings of AWI advisory committees such as the Wool Sustainability Panel, Animal Welfare Forum, Wild Dog and Rabbit Advisory groups Numerous forums with woolgrowers in wool producing areas Trade, retailer and brand workshops Woolmark licensee workshops and meetings Meetings with manufacturers and media partners in key markets Communications such as the quarterly Beyond the Bale magazine, AWI's online newsletters and the AWI website (www.wool.com). Further detail on AWI's consultation processes is shown in Figure 2 opposite. In 2013/14 AWI continued to review and implement its government relations strategy to strengthen relationships with government stakeholders. As one of fifteen rural RDCs, AWI's engagement with the Australian Government is underpinned by the SFA, a contract which governs AWI's expenditure of levy and matching government funding for eligible R&D activities. Examples by which AWI engaged government during 2013/14 are: regular interaction with the Australian Government through quarterly meetings, participation in government processes, and day-to-day discussions production of an SFA compliance report (in conjunction with the Department of Agriculture (DA)) to further demonstrate, on a six-monthly basis, the company's ongoing compliance with SFA requirements production of briefing packages for DA, including similar materials provided to the ICC and SFOs provision of six-monthly reports to a wide range of government stakeholders on key issues offering briefings on R&D and marketing activities and key issues to interested government stakeholders AWI's participation in Council of Rural Research and Development Corporations activities AWI's participation in the development strategies under the National RD&E Framework. In 2013/14 AWI also engaged state government agencies at a corporate level, ensuring this important stakeholder group is aware of key operational issues and is updated on AWI's RD&M activities. As a result of its strong links with its stakeholders in 2013/14, AWI is strongly positioned to: support Australian woolgrowers to adapt to changing market conditions deliver R&D solutions that are responsive to industry and government needs provide a vital link between government and industry to ensure efficient and effective investment in R&D. GOOD BUSINESS
AWI Annual Report 2014-15
AWI Annual Report 2012-13