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Wool Stocktake : AWI Annual Report 2013-14
$1,292,000 project expenditure + 2.4 AWI staff (full time equivalent) Maintenance and improvement of Australia's capacity to predict wool production volumes and value. Maintaining a retail and trade intelligence database, and disseminating this in a timely fashion to AWI partners and other stakeholders. Tracking consumer attitudes, awareness, and barriers to consumption in key wool retail markets. The 2010-13 Strategic Plan placed significant emphasis on Business Intelligence. Reflecting the rapidly changing consumer market environment, and rapid evolution of regional wool textile activity, the current Strategic Plan will increase emphasis in this area. Overall, our intent is to comfortably exceed AWI's statutory obligations for measurement and evaluation, ensuring that measurement and evaluation processes are effectively integrated in all areas of AWI's planning and operations. Business intelligence: Accurate forecasting of Australian wool production. Three Australian Wool Production Forecasting Committee reports were released -- in August and December 2013, and April 2014. AWI and MLA's joint Wool and Sheepmeat' surveys of producers were conducted in October 2013, and February and June 2014. Business intelligence: Generate and disseminate analysis of global retail and trade market data. AWI's monthly Market Intelligence Reports were provided as part of AWI's monthly e-newsletter for Australian woolgrowers and on the Wool.com and Woolmark.com websites. AWI's Weekly Price Reports were provided each Friday via email and were available on the Wool.com and Woolmark.com websites. Market intelligence data was also disseminated at various woolgrower and trade events throughout the year. Business intelligence: Monitor consumer attitudes and awareness. AWI continued to collect consumer insight and trend monitor information from a range of sources, including UK-based LS:N Global -- these have been provided to key staff in the AWI Marketing and Global Business Development areas. Consumer tracking surveys continued to be undertaken to assess consumer attitudes and awareness to wool and Merino products, barriers to increased consumption, target consumer segments, and consumer information-sourcing behaviours. Monitoring & Evaluation: Implement evaluation plans for all AWI program investment areas. Done for all programs except some under Global Business Services. Monitoring & Evaluation: Comprehensive reporting of investment performance. Program planning and reporting process strengthened and ex-post evaluations being completed. Monitoring & Evaluation: Routine evaluation of all investment proposals. Call for Proposals evaluated in alignment with the updated AWI Framework for Measurement and Evaluation. REPORT OF 2013/14 OPERATIONS -- GLOBAL BUSINESS SERVICES
AWI Annual Report 2014-15
AWI Annual Report 2012-13