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Wool Stocktake : AWI Annual Report 2013-14
The first step: aiming for (interior) architects Preparing general interior textiles collateral. An extended version of the general interior textiles film. Creation of a special bedding film (as 90% of our interior textiles licensees are in bedding). The second step: Wool Lab Interiors (will be valid for a period of two years). It was launched in April 2013 during Milan Design Week. Maintain the current number of licensees in interior textiles and increase when possible while operating under a fixed budget. Small decrease in number of interior textiles licensees from 315 in 2012/13 to 287 in 2013/14. Support licensees and other interior textiles partners in existing programs such as Campaign for Wool. A significant part of the Campaign for Wool is the promotion of wool of a broader micron included in interior textiles. Increase the visibility of the Woolmark logo with a high-- end design audience and also raise their interest in wool in fashion. Research has been done for the production of a new digital bulletin to target this group. Investigate the possibilities to develop interior textiles products with the available Australian Merino wool such as blankets and light curtains. Resource constraints have slowed progress on this opportunity. Woolmark licensees that attended the 2014 Heimtextil international trade show for interior textiles in January have reported buoyant interest in wool products for the interiors sector. More than 67,000 trade visitors from 133 countries attended the four-day trade show in Frankfurt, Germany. AWI and five licensees exhibited in the Woolmark Wool Arena -- a hub where AWI and the licensees showcased to visitors the natural benefits of interior textile products made from wool. AWI also exhibited at several other interiors textiles trade shows during the year, including Decorex, London; Intertextile Shanghai Home Textiles; Japantex, Tokyo; and NY NOW, New York City. The Wool Lab Interiors -- a guide to the best wool textiles and to the most interesting and innovative applications of wool in the furnishing and interior textile sectors -- continued to be showcased to current and prospective users of wool. The new range of brochures, fact sheets and PowerPoint presentations were presented and distributed this year to help AWI market the benefits of wool interiors to trade and consumer audiences. An important part of the Campaign for Wool is the promotion of wool of all microns, including of a broader micron and crossbred wool. The campaign therefore continues to promote wool for the interior textiles sector -- including bedding, carpets and furnishing. The 2013 international campaign was on an unprecedented scale, generating global editorial coverage worth more than AU$40 million, up from AU$24 million in 2012. Highlight events that captured the media and the public s imagination included: o The Wool Modern exhibition in Korea during Wool Week involved several interior textiles designers. o A pop-up installation in the Design Centre, Chelsea Harbour, London showcased wool fabrics and carpets from some of the most important names in the interiors industry. o During the kick-off to the campaign in Belgium, an installation was on display with wool interior products from Belgian interior textiles brand Casalis. o A humorous homage to the classic Pierre Paulin orange slice chair for Artifor was redesigned by Noortje de Keijzer as part of the Campaign for Wool in The Netherlands. o The focal event of Wool Week in Australia in May 2014 was the hosting a magnificent coloured wool installation, along with interior textile products, in Federation Square in Melbourne. The Gainsborough website containing Campaign for Wool branding and information about the benefits of wool, alongside the company s online shop where consumers can purchase its wool products. REPORT OF 2013/14 OPERATIONS -- CATEGORY MANAGEMENT
AWI Annual Report 2014-15
AWI Annual Report 2012-13